Product & Customer Marketing Manager shaping product positioning and driving growth at SourceWhale. Oversee product marketing strategies while collaborating with sales and customer success teams.
About the role
- Director of Product & Customer Marketing leading content development and regional launches in cybersecurity. Collaborating closely with sales and global product marketing across EMEA and APJ.
Responsibilities
- Lead launches across EMEA and APJ, in close coordination with product, sales, and campaign teams
- Translate global positioning into local messaging that resonates with target audiences and reflects regional nuances
- Work closely with the EMEA sales team to tailor content to current sales needs and market-specific challenges
- Own the end-to-end case study process – identifying opportunities, engaging with customers, managing interviews, and delivering polished, multi-format content
- Attend and support regional events, capture relevant topics, and identify storytelling opportunities based on real-time engagement
- Keep internal stakeholders aligned and informed on customer marketing activities and content development efforts
- Drive regionally adapted marketing content across formats, ensuring relevance, clarity, and consistency
Requirements
- Several years of experience in B2B product or customer marketing, preferably in the tech sector
- Demonstrated success in developing customer stories, regional content, and sales-aligned messaging
- Native-level proficiency in English (written and spoken)
- Strong cross-functional collaboration skills, especially with sales and CX teams
- Ability to tailor content to specific regions, with a deep understanding of local tone and relevance
- Solid project management skills with experience running marketing processes end-to-end
- Comfortable working across time zones and cultures; experience in EMEA and APJ a plus
- Experience attending and contributing to customer events and industry tradeshows
Benefits
- Generous package including healthcare allowance
- Insurance policy
- Paid vacation days
- Pension savings
- Dedicated consultant manager available throughout employment
- Optional networking activities with network of consultants
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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