Brand Manager for Foot Health at Karo Healthcare overseeing brand strategies and P&L management. Collaborating internationally and leading marketing initiatives in a fast-paced environment.
Responsibilities
Act as the consumer champion, translating insights into winning brand strategies
Own and execute the local brand strategy, including full P&L and marketing mix responsibility
Manage and optimize the brand portfolio to drive profitable growth
Lead innovation projects end-to-end: from insight input to launch and post-launch performance
Drive annual brand planning and activation, including budget ownership
Translate brand strategy into customer and shopper marketing plans that convert at point of purchase
Orchestrate a best-in-class omni-channel brand experience, online and offline
Accelerate eCommerce performance through digital shelf optimization and online visibility
Deliver consumer, HCP, media, and content campaigns with strong digital and social focus
Manage PR, influencer, and media agencies, ensuring integrated execution
Track performance, optimize spend, and maximize ROI across campaigns
Requirements
University degree in Marketing, Business, or similar
2–3 years’ experience in brand marketing, ideally within FMCG or fast-paced environments
Strong interest or experience in digital marketing, media, and eCommerce
Commercial mindset with the ability to manage budgets and performance metrics
Comfortable working hands-on, autonomously, and with pace in an agile setup
Strong communication skills and ability to influence multiple stakeholders
Motivated by purpose-driven brands and aligned with Karo’s values: Challenge, Act, Connect, Care
Benefits
Opportunity to create, grow, and encourage
Apart from a competitive salary pack, there are lots of growth opportunities to meet your personal ambitions
Flexible schedule, hybrid model with the primary work place in the office, and life-work balance
Responsibility for exciting and challenging projects that have a direct, visible impact on our customers and the industry
Very positive work environment in a dynamic, international, and motivated team
Start-up spirit while being a part of the large international organization with strong values
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