Hybrid Digital Marketing Optimization Manager

at Johnson & Johnson

• Job title: Digital Marketing Optimization Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: $102,000 - $177,100 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Irvine, United States

About the role

• Digital Marketing Optimization Manager for Johnson & Johnson's Aesthetic and Reconstruction Business. Driving brand and product marketing initiatives across global and regional markets.

Responsibilities

• Lead the migration and optimisation of HCP website architecture in collaboration with development, IT, and compliance teams.
• Coordinate updates to country-specific websites, including wireframes, CMS submissions, and content governance.
• Ensure a consistent, high-quality digital experience across all markets and platforms.
• Lead the amplification of global campaigns across owned, earned, and paid channels.
• Lead allocated marketing budgets across campaigns, agencies, and digital platforms, ensuring efficient use of spend and alignment to priorities.
• Track, analyse, and report on marketing performance, including engagement, adoption, and return on investment.
• Collaborate on development and evolution of product marketing toolkits, including Brand Books, messaging frameworks, and launch assets.
• Lead marketing support for HCP and patient-facing digital products, ensuring clear value propositions and consistent brand storytelling.
• Supervise filming, content capture, and asset creation at events for post-event amplification.
• Supervise channel performance and engagement metrics to optimise content and drive sustained growth.

Requirements

• A minimum of a bachelor’s degree required; Advanced degree preferred.
• 5+ years experience required in brand marketing, product marketing, digital marketing, or a related rigor.
• Proven experience managing integrated marketing programs across digital platforms and social channels.
• Experience in a sales role
• Experience in healthcare, medical devices, aesthetics, or other regulated industries is highly regarded.
• Experience working with global stakeholders and external agencies.

Benefits

• medical, dental, vision, life insurance, short- and long-term disability, business accident insurance, and group legal insurance.
• consolidated retirement plan (pension)
• savings plan (401(k))
• long-term incentive program.
• Vacation – up to 120 hours per calendar year
• Sick time - up to 40 hours per calendar year; for employees who reside in the State of Washington – up to 56 hours per calendar year
• Holiday pay, including Floating Holidays – up to 13 days per calendar year
• Work, Personal and Family Time - up to 40 hours per calendar year