Product Marketing Lead overseeing marketing strategy for Diversey’s cleaning solutions in Indonesia. Leading go - to - market execution and collaboration with sales and product teams for effective launch and sales enablement.
About the role
- Product Marketing Manager focusing on acquisition tech to aid small businesses in Germany. Collaborating with engineers to shape tools for funding accessibility.
Responsibilities
- Help small businesses in Germany get the funding they need.
- Shape positioning and messaging across the German market while partnering with engineering and data to deliver tools that power smarter acquisition and higher conversion.
- Define hypotheses, build experiments, and own initiatives that improve how German businesses first engage with iwoca.
- Bring ideas to life through rigorous insight, strong customer empathy, and practical delivery.
- Contribute to the long-term vision and operating cadence of the team.
- Understand the German SME lending landscape, customer needs, and competitive context.
- Inform targeting and segmentation strategies to help Marketing and Sales reach the right customers.
- Partner with engineers and data scientists to develop tools such as lead scoring systems, eligibility checkers, and onboarding journeys.
- Work with marketing, product, and engineering to evolve website content, sign-up flows, and decisioning logic to increase conversion.
- Influence future team capability by helping define priorities, roles, and processes as the team scales.
- Design, run, and interpret A/B tests across messaging, targeting, onboarding tools, and product flows.
- Identify opportunities using data, customer research, and funnel analysis.
- Act as the connective tissue between commercial teams and the Acquisition Tech squad.
- Help establish the operating rhythm, rituals, and roadmap processes for the new team.
Requirements
- Experience working in product marketing or a similar role focused on acquisition, growth, or onboarding.
- Fluency in German and strong written communication skills tailored to customer-facing environments.
- Strong analytical capability and experience with experimentation frameworks and A/B testing tools.
- Experience working with or alongside models such as lead scoring, predictive targeting, or qualification logic.
- Ability to work from first principles and thrive in ambiguity with curiosity and autonomy.
- Bonus: Experience in fintech, lending, B2B SaaS, or regulated products.
- Bonus: Experience working with data science teams or involvement in modelling projects.
- Bonus: Knowledge of the German SME ecosystem or B2B financial products.
- Bonus: Experience working in or helping build newly formed teams.
Benefits
- Flexible working hours.
- Medical insurance from Vitality, including discounted gym membership.
- A private GP service (separate from Vitality) for you, your partner, and your dependents.
- 25 days’ holiday per year, an extra day off for your birthday, the option to buy or sell an additional five days of annual leave, and unlimited unpaid leave.
- A one-month, fully paid sabbatical after four years.
- Instant access to external counselling and therapy sessions for team members that need emotional or mental health support.
- 3% Pension contributions on total earnings.
- An employee equity incentive scheme.
- Generous parental leave and a nursery tax benefit scheme to help you save money.
- Electric car scheme and cycle to work scheme.
- Two company retreats a year: we’ve been to France, Italy, Spain, and further afield.
- A learning and development budget for everyone.
- Company-wide talks with internal and external speakers.
- Access to learning platforms like Treehouse
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