Head of Marketing leading marketing strategy execution for Intrepid Travel in Canada. Overseeing operations, managing a talented team, and driving brand awareness and sales growth.
Responsibilities
Lead and drive the execution of Intrepid’s marketing strategy in Canada
Focus on maximizing brand awareness, driving sales growth, and enhancing customer engagement
Oversee all marketing operations across the country, including multi-channel campaigns, brand activations, marquee partnerships like TIFF, and collaborations with global marketing teams
Manage a diverse and talented marketing team and oversee multimillion-dollar budgets
Ensure alignment with company objectives while delivering measurable results against KPIs, revenue targets, and passenger growth goals
Foster a collaborative, high-performing team culture and inspire your team to achieve ambitious goals
Requirements
Tertiary marketing qualifications
7+ years marketing experience, preferably for a global organization
Extensive experience across all marketing disciplines – including brand marketing, PR and performance/digital
Record of success in traditional and non-traditional marketing with measurable results
Proven people management and leadership skills
Data driven and performance marketing oriented
Experience managing agency relationships and media buying
Experience managing sizeable marketing budgets
Experience managing big partnerships and activations like TIFF
Outstanding strategic thinking and decision making
Solid negotiation and influencing skills
Excellent communication and relationship skills
Benefits
Flexible work options, such as work-from-home options and the ability to 'work from anywhere' 4 weeks a year
A free Intrepid trip every year, plus generous discounts for families, and close friends
5 extra days of leave a year for use on Intrepid trip's
A minimum of 10 weeks paid parental leave for all parents, and other additional leave provisions.
Access to e-learning platforms, professional development and mentor programs
20 hours of volunteer leave every year to use on causes most important to you
Employee Assistance Program, a 24/7 service that offers counselling for you and your family
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