Senior Manager leading marketing and business development at a DC-based digital agency. Shaping brand narratives and managing client relationships across sectors.
Responsibilities
Qualify inbound leads and build new client relationships.
Develop thoughtful proposals and presentations that include original strategic thinking and ideas.
Work across teams (Strategy, Design, Content, Technology & Marketing) to develop detailed and accurate project budget estimates.
Maintain and improve the library of proposal and presentation templates, keeping them up to date and recommending improvements where appropriate.
Maintain relationships with clients established during the new business process to foster account growth and support project teams.
Collaborate across teams to continuously improve the use of Hubspot CRM to capture client data, track revenue, create email lists, and manage client communications.
Lead cross-functional collaborative efforts to develop and execute annual, quarterly, and monthly marketing plans across paid, earned, and owned channels to broaden our IS brand awareness.
Collect, interpret, and report paid campaign performance data and make optimization recommendations to executive leadership on a quarterly basis.
Lead weekly New Business & IS Marketing meeting to keep leadership informed on all active proposals, leads, and marketing efforts.
Own the management of the IS organic/owned content editorial calendar.
Manage annual award and directory submissions.
Oversee the production of website content, including case studies, blog posts, and updates to general services pages.
Manage the planning and execution of IS-hosted webinars.
Identify speaking opportunities where key staff can present and help raise awareness of the company with potential clients.
Identify and attend networking events to connect with potential clients.
Support the operations team in the planning of IS.
Nurture partnerships with technology providers.
Requirements
Bachelor’s degree in Marketing, Communications, Business, or related field
5-7 years of experience in B2B marketing and/or business development
Strong writing, editing, and presentation skills are critical
Organized, detail-oriented, and comfortable managing multiple projects
Proficiency in Microsoft Word, Excel, PowerPoint, Figma
Experience with CRM platforms such as HubSpot and project management platforms such as Teamwork is a plus
A proactive, collaborative working mindset
Sound judgement and a willingness to learn and adapt to evolving business needs
Benefits
Company-sponsored health, vision and dental insurance
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