Lead Employer Branding and Communications for Integrant, focusing on authentic storytelling and employer value proposition in Egypt. Collaborate across HR and Marketing to enhance employer reputation.
Responsibilities
Own and lead Integrant’s Employer Branding and Talent Communications strategy in Egypt.
Own the design, articulation, and evolution of Integrant’s Employer Value Proposition (EVP) for the Egyptian market.
Translate company culture, values, and long-term employee experience into a clear, consistent employer brand narrative.
Ensure employer branding efforts are aligned with Integrant’s hiring strategy, business priorities, and organizational maturity.
Act as the single point of ownership for employer brand direction across HR, Talent Acquisition, and Marketing.
Lead Integrant’s employer brand presence across all key talent-facing platforms.
Ensure consistent, credible, and experience-backed messaging across all content and communication touchpoints.
Develop structured content plans that support ongoing hiring needs, brand awareness, and reputation building.
Design and execute storytelling initiatives centered on long-term employee journeys and career growth.
Shift employer branding away from hype-driven messaging toward trust, depth, and real employee experience.
Enable leaders and engineers to participate in storytelling through structured ambassador and advocacy programs.
Partner closely with Talent Acquisition to support role-specific branding, recruitment campaigns, and candidate engagement strategies.
Ensure employer branding directly supports the attraction of senior, niche, and hard-to-hire technical profiles.
Strengthen candidate experience by aligning messaging before, during, and after the hiring journey.
Build and nurture internal ambassador networks across engineers, leaders, and long-tenured employees.
Establish and manage selective external partnerships that reinforce credibility and visibility.
Track employer brand perception, engagement, and sentiment across platforms and candidate touchpoints.
Plan and execute events that highlight the organization’s Employee Value Proposition (EVP).
Develop and implement engagement plans and activities to foster a positive, inclusive work environment.
Establish collaborations and formal agreements with universities and relevant vendors to enhance brand visibility.
Requirements
6–10 years of experience in Employer Branding, Talent Marketing, Communications, or related fields.
Proven experience building or evolving employer brand strategies with measurable outcomes.
Strong understanding of the Egyptian tech and engineering talent market.
Excellent written communication skills in English (Arabic is a strong plus).
Strong stakeholder management skills with experience working closely with HR, Talent Acquisition, and leadership.
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