Vice-President Marketing responsible for developing positioning strategies for Tourisme Montréal. Leading a large team to enhance brand image and manage marketing campaigns effectively.
Responsibilities
Design and implement marketing strategies
Lead a team of more than forty people
Oversee advertising campaigns and omnichannel marketing
Manage press relations and create innovative content
Analyze the customer journey and optimize marketing investments
Requirements
Bachelor's degree in marketing, communications, or a related field
10–15 years of experience in a senior marketing leadership role, including experience with new technologies
Fluent in both French and English, written and spoken
Strong knowledge of digital and IT tools
Benefits
Flexible work arrangements
Professional development
Networking opportunities with partners and government institutions
Job title
Vice President of Marketing — Strategy, Brand and Performance
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