Marketing Specialist responsible for regulatory communications for Medi - Cal and commercial health plans. Collaborating with marketing and corporate departments to support strategic initiatives.
About the role
- Franchise Marketing Coach managing marketing strategies for franchisees at Ideal Siding. Advise on local campaigns, monitor performance, and collaborate with marketing teams.
Responsibilities
- Serve as the main marketing point of contact for assigned franchisees, building strong relationships and understanding their unique local needs.
- Advise franchisees on marketing strategies including digital advertising (PPC/display), SEO, and local branding—all aligned with company standards.
- Work closely with our in-house PPC, SEO, and social media teams to customize marketing strategies that align with each franchisee’s goals and local market dynamics.
- Assist in the execution of marketing plans by coordinating resources, tools, and internal support.
- Analyze campaign results, generate performance reports, and offer data-driven recommendations for improvement.
- Facilitate the sharing of successful strategies between franchisees to foster a culture of growth and learning.
- Provide regular updates to the Marketing Director on franchisee performance, satisfaction, and key trends or issues.
Requirements
- 3+ years in account management, digital marketing, or a client-facing role.
- Background in franchising, home services, or multi-location businesses is a strong plus.
- Solid understanding of digital channels including PPC, SEO, social media advertising, and CRM platforms.
- Excellent written and verbal communication skills; ability to present marketing plans and performance insights clearly and confidently.
- Able to interpret marketing data and translate insights into actionable recommendations.
- Skilled in juggling multiple accounts, prioritizing tasks, and meeting deadlines with a proactive, solutions-driven mindset.
Benefits
- Company parties
- Competitive salary
- Dental insurance
- Health insurance
- Opportunity for advancement
- Paid time off
- Training & development
- Vision insurance
- Flexible schedule
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