Marketing & Communication Specialist focusing on corporate communication and marketing activities for Nextensa, a Belgian real estate investor and developer. Working to enhance the visibility of real estate assets and development projects.
About the role
- Marketing Programs Manager developing and executing multi-channel campaigns for customer acquisition and engagement. Collaborating across global teams to enhance brand loyalty at a SaaS data protection leader.
Responsibilities
- Plan, execute, and measure integrated marketing programs for both new business and customer expansion initiatives
- Collaborate with sales, product, and customer success teams to shape messaging for prospects, customers, and resellers
- Use audience insights and market trends to create campaigns that connect with target segments, improve fan/customer experience, and increase brand loyalty
- Track, analyze, and report on campaign performance metrics; use data to refine strategies, optimize conversion rates, and maximize ROI
- Develop engaging content and digital assets for email, web, advertising, webinars, and social platforms
- Ensure consistent user journeys and experiences from initial prospect engagement to ongoing customer nurture
- Oversee campaign budgets, timelines, and resources for efficient execution
- Support channel/reseller marketing and partner initiatives as needed
Requirements
- 2-5 years in B2B SaaS or technology marketing, with hands-on experience managing multi-channel campaigns globally
- Proven success driving both new business and customer expansion/up-sell programs
- Strong understanding of customer journey, segmentation, and fan/community engagement best practices
- Data-driven approach to campaign analysis and optimization
- Exceptional cross-functional teamwork and project management skills
- Proficiency in marketing automation platforms, CRM (Salesforce, Marketo, etc.), and analytics tools
- Experience coordinating global marketing activities and working with distributed/multicultural teams
Benefits
- Medical
- Dental
- Vision
- Life Insurance
- 401K match
- generous time off
- career development programs
- equity program
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