Marketing intern supporting the development and implementation of strategies and concepts for clients. Collaborating with the team on various marketing activities across digital and live platforms.
About the role
- NPI Marketing Lead for Hybrid Systems developing insights-led strategies and omnichannel assets. Collaborating with teams and managing agencies for product lifecycle success.
Responsibilities
- Develop insights-led new product introduction (NPI) strategies and assets, with continuous refinement and oversight through product lifecycle.
- Define and write product value propositions, ensuring clear differentiation from adjacent products—and key competitors— and driving consistent execution across assets and teams.
- Drive end-to-end creation of omnichannel assets for NPIs—messaging, imagery, etail, videos, email, digital/social ads, and web—with creative excellence and ensuring all assets meet the same exceptional standards.
- Ensure close collaboration with business unit, category, and market teams, and centers like HP.com, search, and comms, to bring the 4Ps of marketing to life.
- Stay in lock-step with product and category peers to understand product performance and post-launch customer insights and refine positioning, messaging, and/or assets as needed.
- Inspire and manage agencies to develop impactful, high-caliber work and ensure agency personnel continue to desire to work on our business.
- Manage functional budgets and forecasting for related to your projects.
Requirements
- Four-year or Graduate Degree in Marketing, Communications, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
- Typically has 7-10 years of work experience, preferably in social marketing, content marketing and media, data led planning, or a related field.
Benefits
- Health insurance
- Dental insurance
- Vision insurance
- Long term/short term disability insurance
- Employee assistance program
- Flexible spending account
- Life insurance
- Generous time off policies, including;
- 4-12 weeks fully paid parental leave based on tenure
- 11 paid holidays
- Additional flexible paid vacation and sick leave
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