Senior Content Marketer managing content presence across channels in a hybrid role. Engaging with AI-driven strategies to enhance brand visibility and commercial outcomes from London Bridge.
Responsibilities
Own channel strategy and execution
Develop and execute channel strategies across LinkedIn, Instagram and relevant platforms — deciding what we publish, why it matters, and how we improve it.
Lead our newsletter programme
Set editorial direction, write and build campaigns, manage distribution, and analyse performance to continuously refine approach.
Manage the blog as a strategic asset
Commission, write, edit, publish and optimise content that serves both human readers and search visibility.
Drive SEO & GEO strategy
Ensure content earns discoverability in both traditional search and AI-driven search environments, applying strong SEO fundamentals and emerging Generative Engine Optimisation principles.
Build a content repurposing system
Extract maximum value from every piece of content, turning one asset into multiple high-performing outputs across channels.
Use AI as a core workflow tool
Leverage tools such as ChatGPT, Claude or similar to accelerate drafting, editing, repurposing and optimisation — without compromising quality or originality.
Track and improve performance
Own reporting, translate data into insight, and make clear, practical recommendations that improve results over time.
Collaborate cross-functionally
Work closely with marketing and commercial teams to support campaigns, launches, and live moments.
Requirements
Have significant experience in a senior content marketing role, with ownership of channels or a content function.
Combine strategic instincts with strong hands-on copywriting and editorial skills.
Are genuinely AI-native and have a clear perspective on how AI is reshaping content and search.
Have strong command of SEO fundamentals and a working understanding of GEO.
Are comfortable using data to shape editorial and strategic decisions.
Are highly organised, proactive, and delivery-focused.
Enjoy autonomy and accountability in equal measure.
It would be a bonus if you:
Have HubSpot or CRM experience.
Have worked in the events industry, B2B marketplaces, or high-growth environments.
Have experience in fast-paced teams, agencies, or scale-ups.
Have supported content around events, launches, or live campaigns.
Benefits
Flexible structure: employed or freelance engagement
Part-time hours (circa 2 days per week, open to discussion)
Competitive salary or day rate dependent on experience
Hybrid working — minimum 1 day per week from our London Bridge office
High-autonomy role with real ownership
Opportunity to shape content strategy in an AI-forward environment
Collaborative, execution-led culture with strong commercial alignment
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