Analista de Conteúdo PL em Certisign, responsável por planejar e otimizar conteúdos estratégicos. Impulsionar a marca e apoiar as metas comerciais através da produção de conteúdo.
Responsibilities
Plan and execute the editorial calendar aligned with marketing strategies;
Produce content for the blog, social media, corporate website and premium/downloadable assets (e.g., e-books, whitepapers);
Develop copy for demand-generation campaigns and lead-nurturing workflows;
Optimize content based on SEO best practices;
Support product launches and new feature campaigns;
Analyze performance metrics (traffic, conversion, engagement) and recommend improvements;
Collaborate with CRM, Design, Paid Media and Sales teams;
Support the development of corporate materials and sales presentations;
Ensure consistent language and alignment with the brand's tone of voice;
Contribute to branding and digital positioning strategies;
Monitor market trends and target audience behavior.
Requirements
Bachelor's degree in Social Communication, Journalism, Advertising or Marketing;
Experience planning and executing content strategy;
Production of content for blogs, websites, landing pages, email marketing and social media;
Knowledge of SEO and search engine optimization techniques;
Experience with inbound marketing and the sales funnel;
Ability to adapt tone and language for different audiences (B2B and B2C);
Basic knowledge of UX Writing and copywriting;
Familiarity with tools such as Google Analytics, Search Console, RD Station, HubSpot or similar;
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