Senior Manager leading marketing engagement and content for PokerStars SEU, overseeing social, PR and blogs in France, Spain, and Portugal. Drive brand awareness and community engagement through innovative strategies.
Responsibilities
Lead the execution of a strategic engagement and content plan designed to support growth ambitions of PokerStars SEU business
Oversee the management of organic social, content, PR, and blogs for France, Spain, and Portugal
Implement an ambitious strategy to grow, engage, and retain core poker and casino communities
Generate fame for PokerStars brand through innovative and entertaining content
Identify growth levers across poker organic social channels while maintaining core and loyal community
Assist in the development of a longer-term strategy to grow awareness of casino products
Introduce clear and ambitious objectives and KPIs for the team, leading a culture of test-and-learn
Assist in developing a new PR strategy and lead the pitch for PR agency support
Oversee existing Poker, Casino, and Sports blog channels
Help integrate and reinforce brand assets through tone of voice and content
Lead and nurture a team, helping individuals develop their skills and experience
Demonstrate the importance of engagement and PR channels in region's growth
Requirements
A strategic thinker who can translate business challenges and ambitions into a clear strategy based on research, insight, and proven experience
A strong leader with a proven track record of growing and managing engagement channels, and influencing core business KPIs including Brand Awareness, Share of Search, and Share of Voice
Experience in developing various forms of entertainment, including influencer and talent management
Experience in developing and leading a PR strategy and implementing core PR success measurements including PR value and SEO impact
Experience in blog management and understanding their role in supporting SEO metrics
Strong analytical and communication skills
Evidence of understanding and passion for social and content trends
Creativity in approach and openness to testing theories and learning from well-designed tests
Experience using analytical tools and implementing reporting to measure success
Ability to manage varied and diverse stakeholders
A passion for Casino and Poker; experience within the gambling industry is a strong advantage
Experience working with and managing production, social, and PR agencies
Experience working with a wide range of teams, from Creative to Analytics
Experience managing large and complex budgets
Experience working internationally and adapting strategies and plans to specific market needs and nuances
Strong ability to lead, manage, and develop a diverse team
Native, fluent, or highly advanced skills in Spanish or French are highly beneficial
Benefits
Discretionary annual performance bonus
30 days paid leave
Health and dental insurance for you, your partner and your children (if you all live at the same address)
Personal life assurance and partial & permanent disability insurance
The option to join our company pension scheme
A personal interest allowance to let you learn something new or pursue a hobby
Competitive learning fund, dedicated 4 learning “Power Hours” every month during office time, full access to the Udemy and Mindtools platforms, in-house leadership program and many other training opportunities for developing your skills and progressing your career
Looking to extend your family? You will receive a cash gift of 1,000 EUR for your new addition whilst working for us
26 weeks primary carer leave at 100% pay & 4 weeks secondary carer leave pay at 100% pay
Access to an on-site gym. *Benefits may vary based on location*
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