Marketing & Events Executive at Beam coordinating logistics and executing campaigns. Delivering standout events and campaigns for impactful social change.
About the role
- Customer Programs Manager responsible for executing customer adoption programs and communications. Collaborating across teams to optimize customer experiences at Highspot.
Responsibilities
- Advise on and shape our customer adoption strategy by defining program goals, target audiences, and engagement approaches across the lifecycle.
- Lead the strategic planning and continuous optimization of adoption-focused programs, including webinars, workshops, and product education initiatives.
- Own the strategic direction of customer-facing email communications, ensuring messaging, cadence, and segmentation align to the lifecycle stages, adoption objectives, and customer needs.
- Design and guide segmented, targeted email communication frameworks that deliver relevant, personalized experience and elevate the overall customer journey.
- Develop and maintain a holistic customer program roadmap, proactively identifying gaps, overlaps, and opportunities to improve engagement, adoption, and retention.
- Partner with cross-functional teams to align program content, audience targeting, and success measurement.
- Analyze program performance, engagement metrics, and customer feedback to continuously improve program effectiveness and expand adoption impact.
- Ensure delivery of timely, relevant communications that support product usage, key lifecycle milestones, and customer health score improvements.
Requirements
- 3-5 years of prior marketing, demand gen, events, or community based experience.
- Strong experience with or a capacity to learn marketing software and online applications such as Salesforce, Marketo, WordPress, Zoom Webinar, SendGrid, and Highspot.
- Proven ability to manage multiple projects simultaneously in a fast-paced environment while meeting firm deadlines.
- Highly detail-oriented with a strong commitment to flawless execution of customer-facing programs and ad campaigns.
- Creative problem-solver with a desire to support end-to-end execution of events and adoption initiatives.
- Excellent verbal and written communication, presentation, and stakeholder management skills.
- Team-oriented mindset with an ambitious professional drive and eagerness to continuously learn and grow.
Benefits
- Comprehensive medical, dental, vision, disability, and life benefits
- Health Savings Account (HSA) with employer contribution
- 401(k) Matching with immediate vesting on employer match
- Flexible PTO
- 8 paid holidays and 5 paid days for Annual Holiday Week
- Quarterly Recharge Fridays (paid days off for mental health recharge)
- 18 weeks paid parental leave
- Access to Coaches and Therapists through Modern Health
- 2 volunteer days per year
- Commuting benefits
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