Digital Marketing & Comms role at Hydroscand UK supporting marketing activities across digital and in - person channels. Collaborating with teams from the UK, France, Ireland and Sweden HQ.
HF
Hybrid Email & Mobile Marketing Coordinator
Posted 2 months ago
About the role
- Email & Mobile Marketing Coordinator managing PJ Library’s texting platform and email marketing for Harold Grinspoon Foundation. Collaborates with teams to ensure effective communication and marketing efforts.
Responsibilities
- Manage PJ Library’s cross-departmental texting platform and partner with program and acquisitions teams to plan and schedule text sends that reach families.
- Maintain a monthly content calendar and coordinate message drafting, approvals, and list segmentation.
- Build, test, and send messages with careful attention to timing, links, and compliance.
- Ensure messaging aligns with PJ Library’s voice, values, and family-friendly tone.
- Maintain list hygiene and track performance metrics (deliverability, engagement, response rates) and report results to stakeholders.
- Create and maintain documentation for text campaign workflows and platform best practices and troubleshoot technical issues.
- Provide real-time replies and assistance to subscribers during select campaigns.
- Collaborate with stakeholders to gather content and obtain reviews/approvals in alignment with the email marketing calendar and established deadlines.
- Manage building, testing, and deploying marketing email and automation campaigns using HTML and drag and drop editors within Marketing Cloud Account Engagement?fka?Pardot.
- Assist with maintaining email quality assurance for layout, accessibility, and mobile responsiveness using tools like ProofJump and Litmus.
- Assist with data needs such as list import/exports; along with using list hygiene best practices (reviewing bounces, suppressions, and following compliance requirements, e.g. CAN-SPAM, CASL, GDPR).
- Assist with providing email analytics and reports.
Requirements
- Bachelor’s degree in marketing, communications, business, or related field—or equivalent experience.
- 3–4 years of experience in email, SMS, or digital marketing roles.
- Experience with email marketing software like Account Engagement (fka Pardot), Mailchimp, Hubspot or similar email marketing platforms.
- Experience with SMS platforms like Heymarket or similar servicers.
- Basic to intermediate level HTML skills a must.
- Ability to work both collaboratively and independently in a fast-paced environment.
- Strong organizational, project management, and technical skills and the ability to balance multiple projects and priorities.
- Excellent writing and proofreading skills; strong attention to detail is a must.
- Ability to work evening and Sunday hours (or non-traditional hours) as needed to execute and monitor text messages.
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