Content Creator for Social Media focusing on strategic planning and creative content for backWERK. Responsible for social media management, community interaction, and content production.
About the role
- Director of Social Media & Video for Cosmopolitan and Seventeen overseeing engagement strategies and video innovations. Leading social teams while ensuring fresh and relevant content across platforms.
Responsibilities
- Lead and innovate the social media and video content strategy for Cosmopolitan and Seventeen.
- Oversee and mentor the social and video teams, setting goals and monitoring performance to meet KPIs.
- Stay ahead of digital and social trends to ensure our platforms remain fresh, relevant, and engaging.
- Create and execute strategic audience development plans across all social media platforms.
- Launch and evaluate video series on platforms including YouTube and social, using performance insights to inform decisions.
- Collaborate with editorial and creative teams to align content with brand voice, tone, and initiatives.
- Drive a consistent, cross-platform strategy with clear direction and measurable goals.
- Partner with the Sr. Director of Editorial Operations to streamline workflows and optimize production resources.
- Establish a cohesive visual and tonal identity across all social and video content in collaboration with the Editor-in-Chief and Creative Director.
Requirements
- Proven experience leading social media and video teams, ideally within a digital media environment.
- Deep knowledge of platform best practices and emerging trends across YouTube, TikTok, Instagram, and more.
- Strong analytical skills with the ability to interpret data to refine content and strategy.
- Exceptional communication, leadership, and cross-functional collaboration skills.
- A creative, audience-first mindset with the ability to translate editorial stories into compelling visual and social content.
- Demonstrated success driving brand growth and engagement through social and video.
- This role is based in New York City and follows a hybrid schedule (4 days per week in-office).
Benefits
- Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries.
- Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events.
- Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.
- Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
- Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1.
- Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match.
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