Digital & Social Media Intern joining ABRAMS Marketing team for hands-on experience in book publishing. Gaining practical skills in digital marketing, social media strategy, and consumer engagement.
Responsibilities
Assisting with copywriting for social media and other digital marketing materials
Routing, organizing, and maintaining social media and digital assets
Coordinating consumer and influencer mailings
Participating in brainstorming sessions and contributing creative ideas
Conducting audience and consumer research
Updating and maintaining departmental organizational documents
Assisting with the evaluation and reporting of ROI for performance marketing campaigns
Learning strategies to maximize engagement and drive conversion across digital platforms
Learning and networking with ABRAMS employees, publishing professionals, and fellow interns during this internship experience for academic credit
Gaining hands-on exposure to the publishing industry, from concept to finished product
Supporting research, project work, and day-to-day tasks within your assigned department
Contributing ideas and providing creative input on department projects
Collaborating with cross-functional teams and learning about various areas of the publishing business
Participating in workshops and discussions designed to deepen your understanding of publishing trends and processes
Receiving coaching, mentorship, and feedback from experienced ABRAMS professionals
Requirements
Currently enrolled in a college program with a focus/major in English, Communications, Marketing, or Publishing
Have an interest in pursuing a career in publishing and a passion for books
Have an interest in social media and digital marketing
Proficiency in Mac OS and MS Office Suite, with strong knowledge of Excel and PowerPoint
Working knowledge of Adobe Acrobat Pro
Working knowledge of social media platforms, including Instagram, X, Facebook, YouTube, and TikTok
Knowledge of Adobe Creative Suite and Canva, a plus
Exhibit a keen eye for detail and demonstrate strong organizational and time management skills
Possess excellent writing and communication skills and work well in a collaborative team environment
Be excited and motivated to learn, grow, research, and solve problems.
Benefits
For credit only; must be enrolled in a college program offering internship credit.
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