Director of Operations Excellence at HF Sinclair focused on leading sustainable operations and enhancing operational performance in refining processes. Overseeing strategic implementation and continuous improvement within the operations leadership team.
About the role
- Director of Lifecycle Operations managing email and lifecycle marketing programs to drive audience growth. Leading a team to enhance engagement and revenue through effective marketing strategies.
Responsibilities
- Lead and mentor a team of specialists executing campaigns across email, SMS, and other owned channels
- Define and implement scalable processes that drive efficiency, accuracy, and speed to market
- Drive continuous improvement in workflows, templates, and governance models within our ESP (Sailthru)
- Partner cross-functionally to design and deploy automated customer journeys for acquisition, onboarding, retention, and re-engagement
- Leverage AI, machine learning, and automation to enhance segmentation, targeting, and personalization
- Collaborate with Data, Product, and Engineering to support advanced data strategies and platform innovation
- Evaluate and implement new martech tools to improve campaign orchestration and performance
- Establish operational visibility through calendars, SLAs, and performance dashboards
Requirements
- 8+ years in lifecycle marketing, CRM, or marketing operations, including 3+ years managing teams
- Proven experience scaling lifecycle programs across email, SMS, and other owned channels
- Deep familiarity with ESPs (Sailthru a plus), automation workflows, and data-driven marketing
- Expertise in designing processes, testing frameworks, and applying technology to drive operational efficiency
- Strong analytical and project management skills, with a detail-oriented mindset
- Passion for building systems that enhance both team performance and customer experience
- Hybrid role based in NYC; in-office presence required 4 days per week
Benefits
- Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries.
- Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events.
- Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.
- Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
- Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1.
- Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match.
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