Director role at Unum enhancing Field Digital Engagement & Growth for employee benefits solutions with agents and brokers. Leading sales strategies and collaboration across teams.
About the role
- Regional User Growth Manager at Wellhub focusing on end-user marketing strategy across Brazil. Leading data-driven decisions and cross-functional collaboration for growth in workplace wellness.
Responsibilities
- Lead End-user Marketing: Responsible for the End-user Marketing strategy across the region, with direct accountability for marketing-sourced paid subscriber revenue. You will manage key performance indicators, including member acquisition, subscriptions, and churn.
- Robust Data-Driven Decision-Making: Apply strong analytical skills to identify opportunities and make data-driven decisions. Drive growth in the region while balancing out specific markets' demands and requests.
- Cross-Functional Collaboration: Collaborate with key local stakeholders to manage cross-functional initiatives, foster a collaborative environment, and drive visibility of the work of your team.
- Local Trends and Opportunities: Proactively identify regional trends and opportunities, benchmarking competitors and marketing initiatives.
- Execution and Project Management: Serve as the dedicated Project Manager for regional end-user marketing initiatives, owning end-to-end execution from planning through CRM campaign deployment.
- Creative Asset Development: Manage the creation of regional marketing assets, collaborating closely with the centralized Branding team.
- Innovation and Problem-Solving: Encourage and find innovative ways to address challenges and blockers, applying strong experimentation skills to identify opportunities to scale globally.
Requirements
- Reside in São Paulo.
- Availability to go to the office when requested (at least 2 times per month).
- Expertise in end-to-end management of multi-channel campaigns with a focus on operational excellence and regional/global impact.
- Proven track record in driving a culture of testing (A/B testing, hypothesis validation) and scaling local insights globally.
- Expert at translating complex datasets and KPIs into actionable business insights, connecting granular numbers to the "big picture" and ROI.
- Proactively identifies emerging technologies and industry trends to optimize the customer journey and stay competitive.
- Proficient in managing multiple high-stakes projects using prioritization frameworks (e.g., RICE) to balance effort and impact.
- Master at tailoring complex context and shifting tone for various audiences, from executive memos to engaging public presentations.
- Skilled at building synergies across diverse teams and senior leadership, resolving roadblocks through persuasive communication.
- High level of autonomy to execute priorities with limited guidance, and the confidence to push back on misaligned initiatives.
- Ability to identify opportunities beyond the usual scope and resolve conflicts promptly through active listening.
Benefits
- WELLHUB: Free Gold+ membership with access to onsite gyms and studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental wellbeing support, and more! Add up to three family members to your plan, ensuring access to wellness for those who matter most to you.
- WELLZ: A complete emotional wellbeing program with a unique approach. It offers personalized journeys that combine individual therapy sessions (52 per year) and on-demand content.
- HEALTHCARE: Health, dental, and life insurance.
- FLEXIBLE WORK: As a Flexible First company, we offer hybrid and remote options to give you the freedom to work in a way that suits you. The model for this specific role can be discussed with your recruiter and hiring manager. When you join, use our home office reimbursement to set up your home office.
- PAID TIME OFF: Employees receive vacations after 6 months and additional 3 days off per year + 1 day off for each year of tenure (up to 5 additional days) + an extra holiday for your birthday!
- PAID PARENTAL LEAVE: We offer 100% paid parental leave to all new parents. Parents giving birth are eligible for an extended leave and a ramp-back period to return part-time while they get settled.
- CAREER GROWTH: Access world-class platforms, participate in interactive sessions, build your personalized development roadmap, and explore internal opportunities. We focus on continuous learning and feedback to support your journey toward personal and professional success.
- CULTURE: You’ll join a team of passionate people who come together to break boundaries, support each other, and create a meaningful impact in workplace wellness.
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