Apprenticeship role supporting Retail Growth for The National Lottery. Building retailer relationships and managing store visits while pursuing a Level 4 Sales qualification.
About the role
- Acquisition & User Growth Specialist responsible for driving regional acquisition initiatives. Manage campaigns and user journeys for Wellhub in Buenos Aires with strategic analytical approach.
Responsibilities
- The Acquisition & User Growth Specialist is responsible for driving regional acquisition and monetization initiatives with a strategic and analytical approach.
- This role oversees the documentation of user journeys for several segments (Eligibles, Members, Churned Subs, and Subscribers - Plan upgrades).
- Support the regional campaigns and promotions, identifying strategic opportunities through data-driven insights.
- Create, execute, manage and support SS-Latam regional campaigns or initiatives, ensuring agile end-to-end execution from planning to campaign launch.
- Monitor campaign results, optimize performance, and capture learnings to refine future strategies.
- Act as the point of contact for SS-Latam initiatives with the global user growth team and other regional key stakeholders (WE, CS, PMM, VM, and more).
- Apply analytical skills to identify regional opportunities using product and marketing data.
- Oversee, test, optimize, and scale Event Based Marketing (EBM) and ongoing flows for the SS region.
- Identify, document, and scale Conversion Rate Optimization (CRO) best practices including CTA, templates, visuals, and messaging lengths.
Requirements
- Strategic and analytical mindset with a deep understanding of acquisition, monetization, and digital marketing principles.
- Hands-on experience with CRM (emails, push, in-app, WhatsApp, and SMS), lifecycle marketing, marketing automation platforms, and data analysis techniques.
- Familiarity with global and regional campaign management, experimentation, and CRO methodologies.
- Demonstrated success in managing and executing global and regional marketing campaigns and initiatives.
- Proven track record in project management, strategic planning, and cross-functional collaboration.
- Experience in following and developing playbooks, documentation, and reporting frameworks that drive continuous improvement.
- Experience in CRM campaigns end-to-end execution. Braze knowledge will be considered a plus.
Benefits
- FREE GOLD membership with access to onsite gyms and studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental wellbeing support, and more! Add up to three family members to your plan, ensuring access to wellness for those who matter most to you.
- Health and life insurance.
- As a Flexible First company, we offer hybrid and remote options to give you the freedom to work in a way that suits you. The model for this specific role can be discussed with your recruiter and hiring manager. We offer all employees a home office equipment reimbursement and a monthly work allowance to help cover the costs of working from home.
- Flexibility for us isn’t just about where we work—it also means being able to shape how and when we get things done. Together with their leaders, employees define schedules that align with their time zones, team needs, and personal routines.
- Employees receive a minimum of 25 days off per year with an additional day for each year of tenure (up to 5) in addition to annual holidays (including an extra holiday on your birthday!).
- We offer 100% paid parental leave to all new parents. Parents giving birth are eligible for an extended leave and a ramp-back period to return part-time while they get settled.
- Access world-class platforms, participate in interactive sessions, build your personalized development roadmap, and explore internal opportunities. We focus on continuous learning and feedback to support your journey toward personal and professional success.
- You’ll join a team of passionate people who come together to break boundaries, support each other, and create a meaningful impact in workplace wellness. We win together, building trust through open communication and a culture where every perspective matters.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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