UKI Media Specialist responsible for media strategy and campaign execution in the UK and Ireland. Managing agency relationships and optimizing multi - million pound budgets to drive brand love.
About the role
- Paid Media Specialist executing paid media strategies to drive lead generation for Wellhub. Collaborating with global teams to optimize campaigns in the Brazilian market.
Responsibilities
- You will be "hands-on", responsible for building, launching, and managing campaigns directly in the platforms.
- Expertly manage Google Ads and Bing Ads to capture high-intent B2B traffic.
- Write compelling ad copy, create ad variants, and provide detailed briefings for creative assets, ensuring alignment with brand voice and conversion goals.
- Responsible for simplifying insightful data for the leadership, looking for patterns, opportunities, or any kind of insight that can give the company direction on where the target is.
- Monitor and analyze campaign performance to identify areas of improvement and ensure alignment with business goals.
- Act as a bridge between global regions (LatAm, EU, USA) to exchange insights and "tropicalize" successful strategies for the local market.
- Propose new creative strategies for landing pages and campaign content.
- Work with sales, brand, and partner teams to align on campaign goals, lead quality, and creative direction.
- Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life wellness.
Requirements
- If you reside in São Paulo, you must be available to work from the office once a month.
- Degree in Marketing, Communications, Business, or a related field.
- Experience in paid media and digital marketing, with a strong understanding of different cultural markets.
- Previous experience with Google Ads and Bing Ads is mandatory.
- Previous experience in managing campaigns and budgets.
- Comfortable working with CRM data (Salesforce/HubSpot) to track the full customer journey.
- Experience with LinkedIn Ads, Meta Ads, and Programmatic media is a significant plus.
- You thrive in environments undergoing transition and are comfortable with evolving KPIs.
- Advanced/Fluent English is mandatory for global team collaboration.
- Spanish is a plus.
Benefits
- WELLHUB: Free Gold+ membership with access to onsite gyms and studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental wellbeing support, and more! Add up to three family members to your plan, ensuring access to wellness for those who matter most to you.
- WELLZ: A complete emotional wellbeing program with a unique approach. It offers personalized journeys that combine individual therapy sessions (52 per year) and on-demand content.
- HEALTHCARE: Health, dental, and life insurance.
- FLEXIBLE WORK: As a Flexible First company, we offer hybrid and remote options to give you the freedom to work in a way that suits you. The model for this specific role can be discussed with your recruiter and hiring manager. When you join, use our home office reimbursement to set up your home office.
- FLEXIBLE SCHEDULE: Flexibility for us isn’t just about where we work—it also means being able to shape how and when we get things done. Together with their leaders, employees define schedules that align with their time zones, team needs, and personal routines.
- PAID TIME OFF: It’s important to take time away from work to recharge.Employees receive vacations after 6 months and additional 3 days off per year + 1 day off for each year of tenure (up to 5 additional days) + an extra holiday for your birthday!
- PAID PARENTAL LEAVE: Welcoming a new child is one of the most special moments in your life. Take the time to be present and enjoy your growing family. We offer 100% paid parental leave to all new parents. Parents giving birth are eligible for an extended leave and a ramp-back period to return part-time while they get settled.
- CAREER GROWTH: Access world-class platforms, participate in interactive sessions, build your personalized development roadmap, and explore internal opportunities. We focus on continuous learning and feedback to support your journey toward personal and professional success.
- CULTURE: You’ll join a team of passionate people who come together to break boundaries, support each other, and create a meaningful impact in workplace wellness. We win together, building trust through open communication and a culture where every perspective matters.
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