Integrated Marketing Manager at Grant Thornton leading planning and execution of B2B marketing campaigns. Focused on campaign orchestration, delivery excellence, and measurable outcomes in a complex environment.
Responsibilities
Lead end-to-end planning and execution of integrated GTM campaigns
Own campaign project management, establishing detailed plans, milestones, roles/responsibilities, and timelines
Partner with the Advisory and Alliance Marketing Lead to intake strategy
Orchestrate cross-functional teams managing dependencies, aligning priorities, and removing blockers
Drive integrated, multi-channel execution across various platforms
Ensure consistency and quality of messaging and assets
Support executive and alliance activation efforts
Track, analyze, and report on campaign performance
Build and apply repeatable campaign frameworks and playbooks
Requirements
Bachelor’s degree in Marketing, Business, or related field, or equivalent experience
6–8+ years of B2B marketing experience in complex, matrixed environments (professional services preferred)
Proven experience planning and executing integrated marketing campaigns across multiple channels
Strong project/program management skills
Ability to translate business strategy into actionable marketing plans and deliverables
Data-driven mindset, with experience tracking and interpreting performance metrics
High attention to detail and commitment to execution quality
Benefits
Medical, dental and vision insurance programs
Employee assistance program
72 hours of paid sick leave
Paid for firm holidays
401(k) savings plan and employee retirement plan (seasonal)
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