Global Omnichannel Capabilities Director at ViiV Healthcare leading omnichannel strategy development and implementation to enhance customer experience and engagement. Collaborating across teams to drive data-driven initiatives aligning with customer needs.
Responsibilities
Develop and implement a global omnichannel strategy to enhance digital fluency, improve Customer Experience (CX), and drive adoption of global strategies, tools and platforms across markets.
Design, scale and embed omnichannel capabilities (e.g. segmentation, personalization, content optimization) globally ensuring they meet business objectives by collaborating across different teams.
Drive innovation by identifying opportunities, adopting new digital tools and platforms that connect online and offline channels.
Collaborate with the Data & Analytics team to define KPIs and develop actionable insights from customer data, optimizing omnichannel strategies and ensuring relevance and impact of campaigns and engagement efforts.
Monitor and report on the effectiveness of omnichannel initiatives, providing recommendations to enhance performance and ROI.
Ensure all omnichannel strategies adhere to relevant regulatory, privacy, and compliance requirements, particularly in the highly regulated healthcare environment.
Requirements
Bachelor’s degree required; advanced degree in Marketing, Business, Digital Innovation, Data Science, or related field experience strongly preferred.
Great experience in capabilities, digital marketing, customer experience, or omnichannel strategy, preferably within the pharmaceutical or healthcare industry.
Proven track record of leading large-scale omnichannel initiatives across multiple geographies.
Deep understanding of data-driven personalization, segmentation, and analytics as they relate to customer engagement.
Experience working within global organizations and managing cross-functional teams in matrix environments.
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