Senior Lead Strategy & Planning Consultant in Consumer Banking driving enterprise strategy and planning. Leading initiatives for branch growth and workforce enablement with a focus on analytics and strategic problem - solving.
About the role
- Analista de Performance Digital no Grupo RBS, analisando resultados de mídia e atuando em estratégias de Ads. Colaborando com a Comunicação Comercial e monitorando indicadores de performance.
Responsibilities
- Responsible for analyzing website results according to defined KPIs, considering traffic volume, time on site, most-viewed content, number of engagements in simulations and contact requests, as well as patterns of traffic spikes and drops and their related factors;
- Support the Commercial Communications team in deliverables and strategies related to the project;
- Maintain the Ads strategy, defining campaign themes according to the commercial calendar and mapped opportunities;
- Execute paid Ads strategies, including Google keyword bidding and running A/B tests on campaigns;
- Define the automated content dispatch flows, such as e-mail marketing campaigns;
- Monitor performance indicators for all these initiatives and provide continuous reporting to the Project team.
Requirements
- Bachelor's degree in Marketing, Advertising, Business Administration or related fields;
- Excellent interpersonal skills and ability to work collaboratively in a team;
- Proficiency in Excel, PowerPoint and other presentation tools;
- Experience with Meta Ads and Google Ads;
- Experience with RD Station or similar marketing automation tools;
- Experience analyzing media performance and interpreting data.
- The following will be considered a plus:
- Knowledge of agile methodologies and project tracking, including production schedules;
- Knowledge of design and production of advertising creatives.
Job title
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