Social Media Analyst managing Paga Group’s social media presence and performance. Creating engaging content and analyzing metrics for optimal brand growth in Financial Services sector.
About the role
- Social Media Writer managing GPTZero's presence on X across brand accounts and founder profiles. Focusing on content execution, engagement, and performance reporting in AI detection.
Responsibilities
- Own GPTZero’s presence on X across the brand account and founder profiles, including voice, positioning, and daily execution
- Ship daily posts and run a high volume reply engine, target 15 to 20 high quality replies per day on relevant high reach threads
- Monitor mentions and key conversations throughout the day, including weekends when needed, and manage fast responses from the brand account
- Create and maintain a lightweight style guide and content system, including content pillars, repeatable formats, and account specific do nots
- Propose and operate secondary accounts when useful, and build a simple operating system for cadence, guardrails, and link placement
- Run lightweight campaigns and amplification, including creator tagging and pay per engagement experiments when ROI is clear
- Partner with Engineering on special projects that improve distribution and speed, for example a bot, automation workflows, or internal tooling with clear guardrails and success metrics
- Ship weekly reporting that ties activity to outcomes, including impressions, engagement, profile visits, qualified clicks, and attributed signups using UTMs
Requirements
- Proven track record growing an X account to 30k+ followers, or equivalent proof of elite distribution and reply craft
- Terminally online instincts for X, you understand timing, thread dynamics, and how replies travel
- Strong writing range, you can write in multiple voices without sounding templated
- Comfort with technical topics, you can communicate AI detection nuance with accuracy and clarity
- High cadence operator, you can sustain daily volume and iterate fast
- Strong judgment, you can balance speed with brand safety and escalation
- Experience operating multi account networks, including persona or satire accounts (Bonus)
- Experience with creator campaigns and influencer management (Bonus)
- LinkedIn founder content experience, including narrative building and distribution mechanics (Bonus)
Benefits
- Additional performance bonus up to $50K
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