Hybrid Director, Event Marketing

at Government Executive

• Job title: Director, Event Marketing
• Job type: Full Time
• Experience level: Lead
• Salary: $105,000 - $122,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Washington, United States

About the role

• Director of Event Marketing leading event strategy and performance at GovExec. Managing a team and collaborating with cross-functional departments for high-impact event execution.

Responsibilities

• Own the event marketing strategy across the events portfolio, ensuring consistent execution, measurable performance, and a best-in-class attendee experience.
• Lead planning and prioritization for the top ~2-3 high-impact events per quarter, aligning campaign approach, channel mix, audience targets, and pacing goals.
• Set registration and attendance targets for priority events and oversee real-time optimization based on pacing, conversion, and show rate performance.
• Establish best practices across email marketing and channel strategy, including segmentation, testing strategy, deliverability improvements, creative formats, and evolving platform tactics.
• Ensure marketing plans are aligned with client expectations and sponsorship deliverables, partnering closely with account strategy and sales.
• Identify performance trends across events and turn insights into repeatable improvements, playbooks, and scalable campaign frameworks.
• Directly manage, coach, and develop Associate Directors on the event marketing team.
• Set clear expectations and performance standards for campaign execution, quality, pacing, and communication.
• Create structure and accountability across the team: weekly planning, campaign reviews, post-event recaps, and ongoing professional development.
• Lead hiring and resourcing plans for event marketing based on forecasted workload and business growth.
• Build a strong team culture focused on ownership, speed, and measurable results.
• Serve as the primary event marketing leader for GovExec, partnering with event PMs and product leads to shape event strategy and positioning.
• Own proactive communication with GovExec leadership on large-scale event marketing performance, risks, and action plans.
• Ensure smooth collaboration across stakeholders and resolve roadblocks quickly (timeline shifts, copy approvals, targeting changes, sponsor escalations, etc.).
• Partner with the Director of Digital Marketing to align event marketing strategy with broader channel, audience, and growth initiatives.

Requirements

• Proven experience leading and developing a team (managing performance, coaching, and building clear accountability).
• Strong background in event marketing strategy (registration growth, audience targeting, segmentation, lifecycle marketing).
• Deep understanding of email marketing best practices (A/B testing, subject line optimization, deliverability, list hygiene, segmentation).
• Experience with paid media supporting events (Meta/LinkedIn/Google), including audience targeting and budget management.
• Strong analytics skills with ability to track and improve KPIs (registration pacing, conversion rate, CPA/CPL, attendance/show rate).
• Ability to develop and manage multi-channel campaign plans (email, social, paid, partner marketing, web).
• Experience collaborating cross-functionally with stakeholders (events team, sales, account teams, editorial/content, product).
• Strong project management skills, including ability to manage timelines, workflows, and competing priorities across multiple events.
• Comfort working in environments with frequent changes, shifting priorities, and tight deadlines.
• Strong written communication skills (can write clear, compelling event marketing copy and also give strong feedback/editing to the team).

Benefits

• Medical, dental, and vision insurance plans
• 401(k) retirement plan with company match
• Open time off policy
• Twelve weeks paid parental leave
• Supportive, collaborative teams
• Unique opportunity to help government officials from a private sector company
• Expansive learning and development opportunities