PPC Specialist Senior optimizing digital marketing strategies and managing SEM campaigns for clients in Madrid. Identifying client needs and building strategic proposals while working in a hybrid model.
About the role
- Director of Demand Generation at GoTu, a dental industry innovator. Building and scaling demand generation systems for office-side pipeline and revenue acceleration.
Responsibilities
- Own office-side pipeline creation end-to-end: lead generation through activation and revenue realization
- Build and scale integrated demand programs across paid media, SEO, ABM, lifecycle marketing, email, community, and partnerships
- Design and execute full lifecycle journeys for a two-sided marketplace, including segmentation by office type, geography, and business maturity
- Optimize CAC, conversion rates, and payback periods through rigorous testing, experimentation, and funnel analysis
- Partner closely with Sales and Revenue Operations to improve lead quality, handoff velocity, and activation rates
- Develop attribution frameworks and reporting that clearly connect marketing spend to revenue outcomes
- Own and manage vendor relationships; setting clear expectations, holding partners accountable to deliverables, and making data-driven decisions on renewals and terminations
- Lead channel diversification efforts to reduce reliance on any single source of growth
- Forecast pipeline impact and support revenue planning in partnership with executive leadership
- Evaluate, recommend, and implement new marketing tools and platforms (ABM, enrichment, automation) that expand our capabilities
- Build, mentor, and manage a high-performing team, filling necessary skill gaps as the function scales
- Own and report on office-side KPIs including CAC, SQL rate, activation rate, revenue per account, and LTV
Requirements
- 4+ years of experience in B2B demand generation, growth marketing, or revenue marketing leadership
- Proven track record of personally owning and growing pipeline, not just supporting it
- Deep understanding of full-funnel economics, attribution models, and lifecycle management
- Hands-on experience across multiple marketing disciplines: SEO, email, paid, ABM, community, and partnerships
- Strong proficiency with modern marketing technology stacks: comfortable evaluating, implementing, and optimizing tools
- Demonstrated vendor management skills with the interpersonal ability to hold partners accountable
- Experience building and leading teams in fast-paced, high-growth environments
- Strong partnership mindset with Sales, Revenue Operations, and Finance
- Bachelor’s Degree or equivalent experience.
Benefits
- Health insurance
- 401(k) matching
- Paid time off
- Flexible work hours
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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