PPC Specialist Senior optimizing digital marketing strategies and managing SEM campaigns for clients in Madrid. Identifying client needs and building strategic proposals while working in a hybrid model.
About the role
- Paid Social Associate executing and optimizing paid acquisition campaigns for Prose's beauty products. Collaborating with the Paid Media team to analyze performance metrics and drive customer acquisition.
Responsibilities
- Support day-to-day execution and campaign management across Meta (Facebook/Instagram) and AppLovin, our two largest paid channels by spend
- Monitor campaign performance daily across both platforms, flagging anomalies and opportunities across key metrics (CPA, CVR, CTR, CPM, ROAS)
- Assist with creative testing across Meta and AppLovin — trafficking assets, organizing tests, and pulling performance data to support optimization decisions
- Develop fluency in AppLovin — understanding how bid dynamics, creative, and audience signals interact to drive performance
- Compile weekly and ad hoc performance reports with clear, interpretation-forward insights for internal stakeholders
- Partner with the broader Growth team to support audience strategy, creative feedback, and channel learnings
- Stay current on platform updates, algorithm changes, and best practices across Meta and AppLovin
Requirements
- 1–3 years of experience in paid social, growth marketing, or a related digital marketing role
- Hands-on experience with Meta Ads Manager required; exposure to AppLovin, Pinterest, or TikTok a strong plus
- Comfort working with performance data and translating numbers into actionable insights
- Active, daily use of AI tools in your current workflow, for analysis, reporting, research, or creative thinking. We are looking for someone who already treats AI as a work tool, not someone willing to learn it someday.
- Strong attention to detail with the ability to manage multiple workstreams simultaneously
- Collaborative, proactive communicator who works well cross-functionally
- Experience with marketing and reporting tools a plus — e.g., Looker, Airtable, or similar
- Comfort using AI tools to support workflow — e.g., for creative ideation, reporting, or research
- DTC or e-commerce experience preferred
Benefits
- A competitive and flexible PTO policy
- Competitive compensation package
- Company sponsored health care plan (medical, dental and vision plans)
- 401k + matching
- $125 monthly wellness allowance
- FSA and commuter benefits
- Snacks and vending machine available on site
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