Digital Marketing Expert driving strategic marketing initiatives for Geutebrück, enhancing brand visibility. Collaborating with sales and product management for effective campaigns and measurable outcomes.
Responsibilities
Conceptualize, implement and manage digital campaigns that not only generate reach but initiate real dialogues
Build and evolve our content ecosystem—from LinkedIn to targeted campaigns—based on a clear, long-term plan
Integrate SEO, storytelling and AI-driven visibility to create a consistent digital presence
Plan and execute webinars, customer events and trade show appearances with professional execution and a distinct character
Translate strategic objectives into effective measures that strengthen sales—precise, measurable and transparent
Work closely with the sales team to identify target audiences, topics and priorities
Budget planning, performance tracking and reporting based on relevant KPIs and ROI metrics
Confident handling of CRM, automation and analytics systems; you use processes deliberately and actively manage them
Requirements
Degree in Marketing, Communications, Business Administration or a comparable qualification
At least 3 years of professional experience in digital B2B marketing, ideally focusing on visibility, content and sales enablement
Proven experience planning and executing content and performance campaigns with measurable results
Creativity, initiative and a passion for driving topics forward and delivering impact
Ability to think strategically while executing with attention to detail—global perspective, precise in execution
Confident use of CRM, CMS and marketing automation systems (e.g., HubSpot, MS Dynamics)
Excellent German and English skills
Strong sensitivity to language, impact and people, and the ability to make data tangible
Benefits
Work-life balance: 30 days of vacation, additional leave for special occasions, and a hybrid working model
Strong onboarding: thorough induction by managers and the team across the company, plus an eLearning platform
Health focus: discounted sports and leisure offers, and preventive health checks with our company doctor
Modern workplace: up-to-date hardware and software, and an ergonomic setup
Provision for the future: capital-forming payments, a company pension plan and computer eyewear for screen work
Continuous learning: regular training and development opportunities—both professional and personal
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