Marketing Manager executing digital marketing campaigns for Consumer Deposit Products. Integrating strategy and performance analysis to drive growth through digital channels.
About the role
- Digital Marketing Manager developing and executing growth strategies at Georgia United Credit Union. Leading data-driven campaigns and collaborating cross-functionally to enhance brand engagement.
Responsibilities
- Develops and executes integrated digital marketing strategies that accelerate growth and brand awareness.
- Leads paid media strategy and manage budgets for search, display, and social campaigns.
- Collaborates with cross-functional teams to align initiatives with organizational goals and quickly iterate new concepts.
- Maintains consistent and distinct brand presence across all digital touchpoints.
- Implements innovative engagement strategies to deepen relationships and facilitate organizational growth.
- Drives performance through A/B testing, automation, personalization and landing page optimization.
- Owns the vision and optimization of Georgia United’s website and digital platforms.
- Partners with vendors and internal teams to enhance site speed and mobile responsiveness.
- Utilizes HTML and troubleshooting expertise to implement timely updates and efficiently resolve issues.
- Manages marketing automation platforms and CRM integrations.
Requirements
- Bachelors or better in Marketing or related field.
- 5–7 years of progressive digital marketing experience with a track record of innovation and measurable success.
- Proficient in Google Analytics, Google Ads, Microsoft Office, and HTML.
- Hands-on experience with website management, A/B testing, SEO/SEM, email marketing, social media tools, and AI-powered content creation.
- Strong understanding of digital analytics and ability to translate data into actionable insights.
Benefits
- Equal Employment Opportunity (EEO) Georgia United is committed to providing equal employment opportunities and fostering a workplace where all individuals have the chance to succeed. We consider all qualified applicants for employment and advancement without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
- E-Verify Georgia United participates in the U.S. Department of Homeland Security’s E-Verify program. E-Verify is an online system used to confirm the eligibility of employees to work in the United States. This process involves electronically verifying the information provided by new hires against records maintained by the Department of Homeland Security and the Social Security Administration.
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