Marketing Manager executing digital marketing campaigns for Consumer Deposit Products. Integrating strategy and performance analysis to drive growth through digital channels.
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Hybrid Digital Marketing Advisor – Commercial Sustainability
Posted last week
About the role
- Digital Marketing Advisor enhancing service visibility for clinics through comprehensive digital strategies and marketing techniques. Focused on training and capacity building in diverse, low-resource settings.
Responsibilities
- Conduct local market, client, and competitor analysis to inform country‑specific digital strategies.
- Build MA‑level digital roadmaps aligned to clinic revenue goals, demand generation, and patient acquisition targets.
- Identify audience segments and value propositions; map the end‑to‑end digital patient journey per market.
- Develop service‑led social media strategies and paid advertising plans (e.g., Meta, TikTok, YouTube, local platforms).
- Introduce and operationalize social media advertising, including campaign set‑up, A/B testing, and optimization.
- Create reusable content templates and campaign toolkits to maximize engagement and reduce production effort.
- Improve website content and UX to enhance patient confidence and conversion (find a clinic, services, fees, FAQs etc).
- Implement SEO & AI best practices (on‑page, technical, and local SEO) to increase organic visibility.
- Support WordPress updates, plugins, security basics, and content governance.
- Explore, recommend, and pilot new digital channels (e.g., search, local listings, messaging/SMS/WhatsApp, display).
- Design a cohesive digital patient experience across all touchpoints for an optimal brand experience.
- Support e‑commerce for products (and expansion to marketplaces/affiliates).
- Guide creation of low‑bandwidth, mobile‑first assets (short video, explainers, carousels, infographics).
- Ensure accessibility and inclusive language across content; manage translations and localization.
- Establish email and CRM foundations (or strengthen existing), including list hygiene and consent management.
- Implement automated journeys (e.g., appointment reminders, post‑visit care, re‑engagement, feedback/NPS).
- Train and upskill MA teams across core digital disciplines; deliver live and on‑demand training materials.
- Develop a community of practice for cross‑MA learning, best‑practice sharing, and case studies/playbooks.
- Ensure compliance with local data protection and privacy laws, IPPF safeguarding, and marketing consent practices.
- Establish a unified KPI framework (e.g., reach, CTR, cost‑per‑lead, booking conversion, patient acquisition cost).
Requirements
- Experience in a commercial setting (minimum 6-months) with demonstrated outputs linked to clear impact.
- Digital marketing expertise across owned/earned/paid channels; proven paid media execution and optimization.
- Website management & UX improvement; WordPress (or equivalent CMS) experience.
- Search Engine Optimization (on‑page/technical/local) and familiarity with AI‑aware content optimization.
- Analytics & insight: Google Analytics reporting; ability to translate data into actionable improvements.
- International experience working in digital and/or e-commerce settings across multiple regions.
- Capacity building: Experience training non‑specialists; strong facilitation and coaching skills.
- Cross‑cultural collaboration: Comfortable working in diverse, low‑resource settings with local teams.
- Working style: Independent, solutions‑oriented, adaptable; able to travel internationally (up to 20% travel).
- Fluent in written and verbal communication in English is essential.
Benefits
- Health insurance
- Professional development opportunities
Job title
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Degree requirement
Tech skills
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