Regional Marketing Expert executing localized marketing strategies for life sciences in Singapore. Collaborating with sales to generate demand and measure impact within assigned region.
About the role
- Marketing Manager for ANZ supporting B2B marketing initiatives in the software utilities sector. Executing strategies to build lead generation and brand awareness for Gentrack's growth.
Responsibilities
- Support the development and execution of the ANZ marketing plan aligned to global strategy and local sales priorities
- Partner closely with the ANZ sales team to deliver marketing initiatives that support pipeline growth
- Create and build brand visibility and credibility within the energy and water industries
- Organise hospitality events to create strong relationships between Gentrack and existing customers or prospects
- Support media, communications, and internal stakeholder updates as required
- Work closely with global marketing, product, and sales teams to ensure alignment and campaign consistency
- Execute integrated marketing campaigns across digital, social, events, and industry channels to drive awareness and lead generation
- Deliver targeted account-based marketing (ABM) programs to support sales, pre-sales in converting strategic opportunities
- Create regional marketing content including LinkedIn posts, blog articles, customer stories, and press releases
- Control marketing automation tools (e.g., HubSpot) and CRM systems to manage lead nurturing, campaign performance and ROI
- Monitor campaign metrics and provide reporting on results and insights
- Lead digital marketing initiatives aimed at building awareness and generating pipeline
- Work with the global digital team to measure and optimise campaign performance
- Manage the planning and execution of regional trade shows, conferences, partner events and webinars
- Coordinate vendors, agencies, and logistics for events and post-event lead follow-up
- Ensure Gentrack’s presence at events reflects brand excellence and thought leadership
- Identify opportunities to enhance regional visibility through speaking engagements and partnerships
- Stay informed on regulatory updates, industry trends, and competitor activity across the ANZ utilities market
- Contribute to thought-leadership initiatives by helping translate insights into marketing content
- Provide regular updates and share relevant market trends to global and regional teams
Requirements
- 3+ years’ experience in a B2B marketing in a tech/software environment or in a utility company.
- Experience in go-to-market planning capabilities including demand generation and hands-on execution
- Strong analytical skills in order to analyse data to ensure that programs support business goals
- Ability to work in an extremely fast paced, high growth environment
- Excellent interpersonal and communication skills; ability to influence others without formal authority
- Highly organised and detail oriented
- Decision maker with strong planning and organisational skills, ability to manage various priorities and tasks
- Creative thinker who can see “the big picture” and unite new and exciting ideas with practical executions
- Understanding of the utilities industry (energy/water) is beneficial but not essential
- Hubspot experience to run campaigns is a bonus
- Familiarity with design tools like Canva or basic video editing software is a plus
- A positive, high-energy, and can-do attitude is essential, as you'll be managing diverse tasks in a fast-paced environment
- Exceptional communication and writing skills with the ability to articulate complex concepts clearly and concisely
- Willingness to travel occasionally (generally less than 10%) to support key events across the region
Benefits
- Personal growth – in leadership, commercial acumen and technical excellence
- To be part of a global, winning high growth organization – with a career path to match
- A vibrant, culture full of people passionate about transformation and making a difference -with a one team, collaborative ethos
- A competitive reward package that truly awards our top talent
- A chance to make a true impact on society and the planet
Job title
Job type
Experience level
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Degree requirement
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