Creating and managing centralized executive event and travel calendars to optimize leadership presence. Collaborating with multiple teams for strategic alignment and event planning.
About the role
- Senior Director overseeing global executive events and content strategy at Genesys. Leading high-impact executive experiences to deepen C-suite relationships and support strategic account growth.
Responsibilities
- Set Direction for Global Executive Programs
- Provide strategic leadership for the Executive Perspectives program, establishing the vision, annual priorities, and operating model.
- Lead the design and delivery of Executive Perspectives at Xperience, ensuring it remains Genesys’ premier executive experience.
- Lead the planning and execution of a stand-alone global Executive Perspectives event, hosted annually in a rotating region.
- Establish a scalable global framework to enable regional teams to deliver Executive Perspectives forums aligned to global standards.
- Establish the global program brand architecture for Executives Perspectives, including naming conventions, thematic framework, and experience principals across flagship, global and regional events.
- Lead and develop a small global team, providing direction, coaching, and prioritization, with the opportunity to scale the team over time as the program expands.
- Partner with Brand to ensure the Executive Perspectives program has a distinct, premium identity that aligns to Genesys’ corporate brand and scales globally.
- Establish and manage the anchor content partnership with a respected academic institution or media organization to support the Executive Perspectives program.
- Define the content strategy for the program, including annual flagship research, supporting assets, executive interviews, and customer narratives.
- Partner closely with Brand, Content Marketing, Thought Leadership, and Communications to ensure program content aligns with Genesys’ corporate narrative and is amplified through appropriate channels.
- Ensure content is structured for executive-level conversations and integrated across events, executive sponsorship efforts, and regional activations.
- Serve as a senior matrix partner to the Executive Sponsorship Program (PI Accounts), Sales, Regional Marketing and Customer Success teams.
- Support executive-level engagement by aligning program participation, content themes, and follow-up strategies to account priorities.
- Provide guidance and governance around executive invitations, participation, and engagement for Tier 1 accounts.
- Develop playbooks, toolkits, and content packages to support Executive Perspectives Regional Forums.
- Consult and guide in content creation and execution.
- Establish governance, quality standards, and best practices to ensure consistency across regions while allowing for local relevance.
- Partner with regional teams to coordinate timing and sequencing of executive events, and to recommend and prioritize executive participation based on strategic account impact, capacity, and global priorities.
- Define success metrics across executive engagement, content utilization, event outcomes, and revenue influence.
- Provide regular updates and insights to senior leadership on program performance and business impact.
- Continuously refine the program based on data, stakeholder feedback, and evolving priorities.
Requirements
- 12+ years of experience in senior marketing roles, with a focus on global events, executive engagement, and strategic programs.
- Demonstrated ability to lead global, cross-functional programs with senior-level visibility and impact.
- Experience managing external partnerships (e.g., academic institutions, media organizations, analysts, or consulting firms).
- Strong collaboration skills across Brand, Content Marketing, Thought Leadership, Communications, and Events teams.
- Executive presence with the ability to influence and align senior stakeholders in a matrixed organization.
- Experience in enterprise SaaS; CX, AI, or digital transformation experience preferred.
- Strong operational discipline, including program governance, budget oversight, and vendor management.
- Willingness to travel globally as needed.
Benefits
- Medical, Dental, and Vision Insurance.
- Telehealth coverage
- Flexible work schedules and work from home opportunities
- Development and career growth opportunities
- Open Time Off in addition to 10 paid holidays
- 401(k) matching program
- Adoption Assistance
- Fertility treatments
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
Loss Prevention Detective overseeing safety programs and theft prevention at TJ Maxx stores. Conducting investigations and maintaining integrity while supporting store management.
Trade Show and Events Coordinator leading major and regional trade shows for Acumed's Marketing teams. Responsible for planning, executing, and managing event budgets and vendor relations.
Loss Prevention Detective at TJX managing safety programs and theft resolution in retail environment. Collaborating with Store Management to maintain integrity and reduce shrinkage in store operations.
Events & PR Specialist managing corporate events and national conferences for Allied Solutions, ensuring operational excellence and brand alignment.
Event Marketing Manager responsible for managing events for a B2B SaaS company. Executing the event program and optimizing participation in various events.
Housekeeper responsible for maintaining cleanliness and meeting standards at Vacation Village Resort. Join MasterCorp in delivering excellent hospitality services and enjoy full benefits package.
Loss Prevention Analyst monitoring and reducing risks across store operations through audits and surveillance. Collaborating with teams to improve compliance and minimize losses.
Loss Prevention Detective at TJ Maxx conducting safety programs to reduce theft and ensure store integrity. Collaborating with management and associates to maintain a secure retail environment.
Oversee the implementation of sexual abuse prevention compliance standards for Urban Strategies. Manage team training and ensure regulatory adherence within the shelter environment.