Associate Director responsible for programmatic strategy and performance oversight at GALE. Leading cross-functional collaboration to drive innovative programmatic solutions.
Responsibilities
Own end-to-end programmatic strategy and delivery across key client accounts
Lead campaign architecture, data onboarding, experimentation frameworks, and advanced optimizations
Partner with Planning, Analytics, Creative, and Tech teams to deliver full-funnel programmatic success
Shape audience strategy, reporting intelligence, and programmatic innovation for clients
Influence platform selection, deal negotiation, and ad-tech partnerships to drive value
Evangelize programmatic best practices internally and externally
Identify automation, workflow enhancements, and scalability opportunities for the team
Represent programmatic expertise in client conversations, pitching, and business development
Coach and grow a team of programmatic traders/managers to elevate craft excellence within GALE
As an Associate Director, you are expected to lead with strategic vision, act as a senior consultative partner to clients, and be a key driver in expanding GALE’s programmatic footprint.
Requirements
8–12 years of progressive experience in programmatic strategy, planning, and campaign management.
Deep expertise in programmatic buying models (RTB, PMP, PG), advanced optimization tactics, audience strategies, and KPI frameworks.
Hands-on proficiency across major DSPs such as DV360, The Trade Desk, and Amazon DSP. Experience working with other biddable platforms will be valuable.
Strong understanding of Display, Native, Video, YouTube, CTV, Audio and DOOH advertising channels with knowledge of all major ad formats.
Solid experience with ad verification/brand safety platforms (IAS, DoubleVerify, MOAT).
Strong technical competency with tags, pixels, tracking, macros, and troubleshooting.
Proven experience setting up and managing PMP and PG deals across platforms.
Familiarity with analytics tools such as GA4, Adobe Analytics, and MMPs (AppsFlyer, Kochava, Adjust), etc.
Curiosity-driven innovator who stays up-to-date with emerging channels (retail media, streaming platforms, identity solutions) with an ability to evaluate and recommend new ad-tech partners, test new betas, and lead innovation roadmaps.
Excellent analytical, quantitative, and problem-solving skills, with the ability to interpret data and drive strategic decisions.
A proactive leader with the ability to set objectives, manage multiple workstreams, and ensure accountability.
Strong communicator capable of influencing internal teams, clients, and cross-functional stakeholders.
Experience mentoring and upskilling teams; passionate about building high-performing programmatic talent.
Passionate about craft mastery, and an advocate for collaboration in a no-silos culture.
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