Director of Analytics & Strategy at Shankman & Associates responsible for analytics vision, strategy, and team leadership. Drive actionable insights and analytics initiatives in a hybrid work environment.
About the role
- Director of Omnichannel Strategy leading integrated marketing strategies across healthcare and animal health divisions. Focus on cohesive consumer experiences leveraging various channels.
Responsibilities
- Lead the development of omnichannel strategies across both Healthcare and Animal Health brands
- Translate brand, customer, and market insights into omnichannel plans, channel architectures, and tactical recommendations
- Partner with account, brand strategy, creative, digital/media, and medical teams
- Leverage client-provided field insights and engagement models
- Develop customer journey maps, segmentation frameworks, message architectures, and activation strategies
- Guide teams on how to best utilize Veeva, Salesforce, and web ecosystems
- Evaluate performance data to optimize channel mix
- Serve as the omnichannel expert during client workshops, pitches, and planning meetings
- Provide clarity and partnership to creative teams
- Build and refine FWD’s omnichannel frameworks, templates, POVs, and best practices
- Serve as a capability-builder for the agency
Requirements
- 10+ years of experience in omnichannel, integrated marketing, digital strategy, or engagement strategy within B2B, healthcare, biotech, animal health, or adjacent regulated industries
- Deep understanding of omnichannel including rep-triggered experiences, CRM, email, paid media, content personalization, web UX, and in-person engagements
- Strong experience with Veeva, Salesforce, or related CRM/CLM ecosystems preferred
- Ability to translate data, clinical insight, and market nuance into actionable channel strategies
- Experience developing customer journeys, segmentation approaches, and tactical plans across multiple audiences
- Ability to partner closely with content and creative teams
- Comfort navigating scientific categories and synthesizing complex information
- Strong partnership skills across account, brand strategy, creative, analytics, medical, and digital teams
- Excellent communication and storytelling skills
- Experience working directly with clients at Director+ levels
- A proactive, collaborative mindset and the ability to bring order, clarity, and calm to complexity
- Curiosity, adaptability, and eagerness to help shape a growing strategy function
Benefits
- 25 days off per year + 16 paid holidays
- Matching 401(k)
- Medical, dental & vision insurance
- Paid maternity & paternity leave
- Home office setup
- Yearly team retreats
- Comprehensive professional development program including executive coaching
- Yearly professional development stipend
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