Hybrid Video and Social Strategy Director – Technology

at Future

• Job title: Video and Social Strategy Director – Technology
• Job type: Full Time
• Experience level: Lead
• Salary: $165,000 - $200,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, New York City, United States

About the role

• Video & Social Strategy Director leading editorial teams in the Tech/Gaming sector. Responsible for audience growth, monetization strategies, and team management from New York office.

Responsibilities

• Implement the video and social strategy to grow engaged video and social audiences.
• Run video and social media teams for our Tech brands, balancing editorial and commercial demands.
• Research and summarize the tech ecosystems by platform, forming working hypotheses into the way in which viewers are interested.
• Creative development for new shows, formats and video franchises across initial idea creation to bring the strategy to life.
• Work with the senior commercial team to develop a go-to-market strategy for video and social.
• Help to set video performance Indicators based on platform ecosystem desired growth and audience segmentation.
• Work towards commercial goals for Branded Content and be a partner, building monetizable content IP, increasing Branded content revenue from video / social year-over-year.
• Manage a growing video team of creatives and strategists, building a culture of collaboration, innovation, and creative ambition.
• Attend commercial quarterlies / sales summits / other important tentpoles to ensure exposure to Commercial strategy, priorities, and ways of working.
• Stay up to date with important industry trends, competitive insights and new social media, marketing, AI and e-commerce technologies.

Requirements

• Experience building and monetizing audiences across Video and Social platforms within the Tech space.
• Passionate storyteller in the Technology category, with experience with the tech culture and trends within the space.
• Experience achieving editorial and commercial goals related to video and social.
• Understand how to create content across different social video platforms (YouTube, IG, FB, and TikTok).
• Experience developing new show formats for a digital audience including format setting and casting.
• Experience developing visual identity for video franchises.
• Experience using social analytics to understand content performance and understanding how this can feed into ongoing creative development.
• Experience managing video and social teams across creative development, pilot testing, execution and optimization processes.
• Experience working with multiple team members, both from video and non-video backgrounds.

Benefits

• Uncapped leave, because we trust you to manage your workload and time
• When we hit our targets, enjoy a share of our profits with a bonus
• Refer a friend and get rewarded when they join Future
• Well-being support with access to our Colleague Assistant Programs
• Opportunity to purchase shares in Future with our Share Incentive Plan