Director of Brand Strategy at Coca - Cola leading marketing performance and innovation strategies. Focused on integrated flywheel execution and sustainable growth for the brand in EMEA.
About the role
- Senior Brand Marketing Specialist influencing brand strategy and awareness at Frontify, empowering marketers and designers to connect with their audience through impactful narratives and campaigns.
Responsibilities
- Shape and evolve Frontify’s overarching brand narrative, messaging frameworks, and campaign platforms in close partnership with Brand leadership.
- Support and drive brand-led initiatives that increase awareness, consideration, and long-term brand equity across priority markets.
- Contribute to the development and execution of integrated brand campaigns, moments, and activations that position Frontify as a category leader.
- Ensure a cohesive and consistent brand presence across content, events, media, and partnerships, maintaining a high bar for craft and quality.
- Collaborate deeply with Creative, Content, Product Marketing, and Events teams to bring brand strategy to life across channels.
- Support Frontify’s partnership marketing efforts, ensuring partner initiatives clearly ladder into the overall brand strategy.
- Help shape partner activations so they reinforce Frontify’s brand story, positioning, and visual identity.
- Collaborate with the Partnerships team on co-marketing initiatives, events, and content where brand impact is a priority.
- Help define, track, and interpret top-of-funnel brand metrics, including awareness, consideration, engagement, and brand lift.
- Use insights from brand campaigns and partnership initiatives to inform future strategy and prioritization.
Requirements
- 8+ years experience in brand marketing, top-of-funnel strategy, or integrated marketing, within fast-growing or category-defining environments.
- Strong background working at or closely with creative agencies, complemented by in-house brand experience.
- Strong understanding of DAM systems and the business needs behind them.
- Combine strategic thinking with exceptional taste, judgment, and attention to creative quality.
- Comfortable operating at the intersection of brand and growth, including B2B or B2B2C contexts.
- Collaborate effectively across teams and build alignment through influence, earning trust and credibility with senior stakeholders.
- Interested in how partnerships can contribute to brand building, with hands-on experience considered a bonus.
- Fluent English speaker who thrives in an international environment.
Benefits
- At least 5 weeks of holiday (PTO)
- Paid educational and well-being days off
- Home office setup budget
- Annual salary review
- Localized benefits
- Invite to our summer company meet-up in Switzerland
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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