Senior Lead Strategy & Planning Consultant in Consumer Banking driving enterprise strategy and planning. Leading initiatives for branch growth and workforce enablement with a focus on analytics and strategic problem - solving.
About the role
- Sr Manager of Growth Marketing at FreedomCare leading state-level growth strategies and go-to-market execution in healthcare. Own performance outcomes across the full funnel.
Responsibilities
- Own state-level acquisition strategies tailored to Medicaid eligibility criteria, regulatory dynamics, and local patient & caregiver demographics to drive qualified leads and optimize spend efficiency.
- Lead go-to-market (GTM) efforts for current and new states — including campaign activation, channel launch, creative localization, and coordination across internal and external teams.
- Delivery on growth targets by state, with quarterly and annual goals for Leads, Service Records (SRs), and Start of Cares (SOCs).
- Manage and optimize channel advertising budgets across multi-channel — ensuring efficiency and lead generation.
- Build and maintain lead quality feedback loops in partnership with engagement and intake teams to refine targeting, audience segmentation, and keyword strategies.
- Drive full-funnel performance optimization, including:
- - Lead-to-SR and SR-to-SOC conversion rates
- - Website traffic growth and conversion rate improvements
- - State-specific CRO testing plans and landing page performance
- Own and execute structured testing roadmaps, including A/B testing of creatives, messaging, and landing page experiences.
- Collaborate on localized creative and messaging with state GMs and content teams, as well as external agencies, to ensure market relevance by state.
- Monitor and report on performance weekly and monthly, using Tableau analytics dashboards to drive decision-making and resource allocation.
Requirements
- 3-4 years in performance or growth marketing, ideally in healthcare, consumer services, or ecommerce industry.
- Proven experience managing regional growth campaigns.
- Strong analytical skills — comfortable with funnel metrics, budgeting, and testing frameworks.
- Experience working with external agencies across paid media, creative, and analytics.
- Familiarity with CRO tools (e.g., Optimizely, VWO, Google Optimize), ad platforms and marketing automation/CRM systems.
- Excellent project management and cross-functional communication skills.
- Highly organized, proactive, and adaptable in a fast-growing environment.
- Experience with direct-to-consumer acquisition and retentions strategies.
- Working knowledge of healthcare compliance and advertising standards.
- Background in launching new geographic markets or state-specific GTM plans.
Benefits
- competitive compensation
- medical benefits
- retirement plans
- wellness programs
- ongoing learning opportunities
Job title
Job type
Experience level
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Degree requirement
No Education Requirement
Tech skills
Location requirements
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