Lifecycle Marketing Specialist owning customer lifecycle campaigns for frank green. Executing CRM strategies across Email & SMS while managing a global loyalty program.
Responsibilities
Own and execute lifecycle campaigns across Email and SMS, aligned to the broader marketing calendar
Deliver campaigns across 5+ global regions, ensuring consistency and local relevance
Build and optimise automated journeys (welcome, abandoned cart, post-purchase, win-back)
Continuously improve performance through testing and iteration
Develop and maintain customer segments using behavioral and RFM data
Support broader marketing channels with audience insights and targeting
Support the rollout of our global loyalty program
Manage day-to-day operations including points, tiers, and rewards
Identify opportunities to improve participation and engagement
Analyse performance and provide clear, actionable insights to the wider team
Requirements
2–4 years’ experience in Lifecycle, CRM, or Retention Marketing (DTC/Ecommerce preferred)
Hands-on experience with platforms like Klaviyo, Yotpo, or similar
Strong analytical capability with the ability to turn data into action
Sharp copywriting skills and a strong eye for brand and design
Highly organized, detail-oriented, and customer-obsessed
Comfortable working across multiple markets and moving at pace
Benefits
A culture of smart, engaged, values driven people, where everybody's voice matters.
Staff discount on a range of frank green products.
Marketing & Promotions Executive supporting growth and visibility of regional newspaper titles across the North of England. Collaborating on marketing activities across print and digital channels with a hands - on role.
Leadership Support Associate supporting Scanfil’s CEO and executive team. Contributing to market research and growth initiatives in an international environment.
Marketing Manager fluent in Catalan, Spanish, and English for Easyfairs, a global event company. Responsible for communication campaigns and brand engagement in the Catalan market.
Manager, Downstream Marketing at Stryker leading Surgical Care marketing strategies and product launches. Responsible for top - line revenue and cross - functional collaboration within a hybrid work model.
Responsable Marketing chez Würth Elektronik France, pilote la stratégie marketing et le développement commercial. Management d'équipe et suivi des performances marketing sont clés.
Marketing Intern at IFF supporting market analysis and communication campaigns. Collaborating on client - driven projects to generate commercial opportunities and enhance creativity.
Marketing Manager managing marketing campaigns for Paramount Pictures' film library across digital platforms. Collaborating with sales and marketing teams to drive audience engagement and revenue.
Marketing Coordinator at Azul Airlines responsible for media strategies and managing digital and offline campaigns across platforms. Leading marketing efforts to enhance brand awareness and market presence.
Highly organized Marketing Coordinator supporting global marketing strategy execution. Responsible for tactical execution across diverse technical, creative, and logistical marketing channels.