Hybrid Lifecycle Marketing Specialist

Posted 5 days ago

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About the role

  • Lifecycle Marketing Specialist owning customer lifecycle campaigns for frank green. Executing CRM strategies across Email & SMS while managing a global loyalty program.

Responsibilities

  • Own and execute lifecycle campaigns across Email and SMS, aligned to the broader marketing calendar
  • Deliver campaigns across 5+ global regions, ensuring consistency and local relevance
  • Build and optimise automated journeys (welcome, abandoned cart, post-purchase, win-back)
  • Continuously improve performance through testing and iteration
  • Develop and maintain customer segments using behavioral and RFM data
  • Support broader marketing channels with audience insights and targeting
  • Support the rollout of our global loyalty program
  • Manage day-to-day operations including points, tiers, and rewards
  • Identify opportunities to improve participation and engagement
  • Analyse performance and provide clear, actionable insights to the wider team

Requirements

  • 2–4 years’ experience in Lifecycle, CRM, or Retention Marketing (DTC/Ecommerce preferred)
  • Hands-on experience with platforms like Klaviyo, Yotpo, or similar
  • Strong analytical capability with the ability to turn data into action
  • Sharp copywriting skills and a strong eye for brand and design
  • Highly organized, detail-oriented, and customer-obsessed
  • Comfortable working across multiple markets and moving at pace

Benefits

  • A culture of smart, engaged, values driven people, where everybody's voice matters.
  • Staff discount on a range of frank green products.
  • Celebration birthday day off as paid leave.
  • Supportive leadership and structured onboarding
  • Plenty of opportunities to grow.
  • Fun and inclusive staff events and celebrations.

Job title

Lifecycle Marketing Specialist

Job type

Experience level

JuniorMid level

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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