Integrated Marketing Manager orchestrating go - to - market strategies for KEEN Footwear. Collaborating with cross - functional teams to ensure consistent execution across markets.
About the role
- Lifecycle Marketing Specialist at frank green managing Email and SMS campaigns for customer retention and engagement across multiple global markets.
Responsibilities
- Own and execute lifecycle campaigns across Email and SMS, aligned to the broader marketing calendar
- Deliver campaigns across 5+ global regions, ensuring consistency and local relevance
- Build and optimise automated journeys (welcome, abandoned cart, post-purchase, win-back)
- Continuously improve performance through testing and iteration
- Develop and maintain customer segments using behavioural and RFM data
- Support broader marketing channels with audience insights and targeting
- Support the rollout of our global loyalty program
- Manage day-to-day operations including points, tiers, and rewards
- Identify opportunities to improve participation and engagement
- Analyse performance and provide clear, actionable insights to the wider team
Requirements
- 2–4 years’ experience in Lifecycle, CRM, or Retention Marketing (DTC/Ecommerce preferred)
- Hands-on experience with platforms like Klaviyo, Yotpo, or similar
- Strong analytical capability with the ability to turn data into action
- Sharp copywriting skills and a strong eye for brand and design
- Highly organised, detail-oriented, and customer-obsessed
- Comfortable working across multiple markets and moving at pace
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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