Director of Brand Strategy at Coca - Cola leading marketing performance and innovation strategies. Focused on integrated flywheel execution and sustainable growth for the brand in EMEA.
About the role
- Global Brand Manager at Ford Racing, leading brand strategies and partnerships for growth. Requires hybrid presence in Allen Park, MI, with extensive marketing experience.
Responsibilities
- Partner cross-functionally and with key external partners to manage the Ford Racing brand.
- Serve as a thought partner to leadership and key stakeholders, managing key brand strategies and partnerships to promote growth and awareness of the Ford Racing brand.
- Prioritize proper brand implementation & hold all internal and external partners accountable.
- Implement and manage brand strategies that promote Ford Racing brand growth and expansion, while aligning to strategic priorities of the business.
- Develop and implement Production and Competition Brand on Vehicle strategy.
- Implement and manage Ford Racing branding within Experiences/GTM settings.
- Own the Ford Racing point of view on matters related to the brand identity within Ford Motor Company.
- Support naming/nomenclature strategy and associated Trademark clearances, and address trademark violations for Ford Racing.
- Exhibit a creative mindset to view Ford Racing through the eyes of the consumer.
- Manage the Ford Racing brand implementation in lifestyle and merchandise offerings, in cooperation with Global Licensing.
Requirements
- Bachelor’s degree in marketing, business, or related field.
- 5+ years of work experience in the field of marketing, brand or strategy and a minimum of 2+ years of brand management experience.
- Travel will be required.
- Practical knowledge in brand identity.
- Strong presentation skills.
- Global Brand & Enthusiast experience is a plus.
- Highly motivated self-starter with excellent communication skills and a flexible approach to working hours.
- Innovative thinking and ability to think strategically.
- Passion for Ford Racing and what it represents to the company.
Benefits
- Immediate medical, dental, vision and prescription drug coverage.
- Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more.
- Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more.
- Vehicle discount program for employees and family members and management leases.
- Tuition assistance.
- Established and active employee resource groups.
- Paid time off for individual and team community service.
- A generous schedule of paid holidays, including the week between Christmas and New Year’s Day.
- Paid time off and the option to purchase additional vacation time.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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