Assistente de CRM supporting marketing strategies by operationalizing campaigns in CRM for customer engagement and retention. Driven to enhance customer journeys and base growth through diverse campaigns.
About the role
- CRM Manager responsible for planning and optimizing campaigns across various channels at FOODVIBEZ. Driving customer engagement strategies in the growing food industry from Hamburg.
Responsibilities
- You always keep an eye on the latest trends in CRM and determine which approaches are suitable for our brands
- You use your creativity to develop innovative communication concepts and tailor campaigns optimally to our target audience
- You take responsibility for planning, implementing and optimizing CRM campaigns across multiple channels, with a main focus on email marketing (Klaviyo), but also considering WhatsApp, SMS or even print measures
- You develop and implement creative campaigns and loyalty programs for our various brands based on data-driven insights to increase customer activity and revenue
- You design CRM strategies, methods and tools that are applicable across all brands
- You continuously analyze the performance of your campaigns, perform data-driven optimizations and work towards clearly defined KPIs to maximize retention and customer lifetime value (LTV)
- You collaborate closely with other departments to ensure your activities support brand strategy and communication and are aligned with company objectives.
Requirements
- You have at least 2–3 years of professional experience in CRM within a social media environment, ideally in the food or FMCG sector or in fast-growing startups
- You hold a degree or comparable qualification with a focus on marketing, communications or a similar specialization
- You are proficient in email marketing, WhatsApp marketing and loyalty marketing; knowledge of additional CRM topics is a plus
- You possess strong analytical skills that enable you to interpret data and metrics effectively to optimize CRM strategies
- Creativity is one of your strengths and you can create engaging customer campaigns that resonate with the target audience
- You are execution-oriented with a hands-on mentality, driving initiatives from concept through to completion
Benefits
- You can expect a strong team spirit, continuous opportunities for professional development and the chance to take on responsibility
- We offer a representative office with stocked fridges, fruit and snacks
- Flexible working: the perfect mix of shared office time and home office
- Very short decision-making paths with a flat hierarchy are a matter of course for us
- Regular team events, meetings with major content creators and much more await you — so it won’t be boring here ☺
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