Brand Manager leading strategy and execution for premium spirits brands at Campari. Driving growth and performance across multiple marketing channels.
About the role
- Brand Manager at Liquorland, driving impactful campaigns within a dynamic retail Marketing and Customer Experience team. Shaping New Zealand's greatest liquor retail experience with creativity and data-driven insights.
Responsibilities
- Lead the development and execution of national brand campaigns aligned with the promotional calendar.
- Co-manage social media content and engagement to grow customer connection.
- Create and deliver targeted email communications to our customer database.
- Drive communication projects for new store launches, sponsorships, and sales initiatives.
- Support digital and e-commerce activities, ensuring accuracy and impact across platforms.
Requirements
- Strong written and visual communication skills, with the ability to create compelling stories.
- Proficiency in design tools (Photoshop, Canva) and a flair for photography/videography.
- Experience with CMS platforms, Mailchimp and digital content management.
- A proactive, “can-do” attitude - able to juggle deadlines, think creatively, and embrace new trends.
- Relationship-building skills and a collaborative mindset, balanced with independence and initiative amongst agency partners, stores and the internal team
Benefits
- Free carparking -we’ve got over 1,000 carparks including 36 free EV plugs
- Southern cross health insurance
- 5% discount at our retail stores (Pak'N'Save, New World and Four Square)
- Flexible working options, a day off on your birthday, long service leave
- Inhouse learning and development programmes and courses, flu vaccinations, and social network groups (we call them Tribes).
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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