VP of Product Marketing leading market positioning for AI software creation platform at Replit. Responsible for product messaging, competitive intelligence, and driving product launches to market.
FM
Hybrid Associate, Product Marketing
Posted last month
About the role
- Product Marketing Associate supporting launches and integrated marketing campaigns for Farther, a fintech company. Collaborating with cross-functional teams to drive product messaging and engagement strategies.
Responsibilities
- Support product launches from planning through execution, helping bring Farther's platform capabilities to market with speed and clarity
- Partner with product teams to understand new features and translate technical capabilities into compelling, client-facing messaging
- Develop marketing collateral and sales enablement tools including pitch decks, one-pagers, case studies, and presentations that drive advisor engagement
- Maintain and organize the product marketing collateral library, ensuring materials are current, polished, and easy to access
- Coordinate and execute multi-channel campaigns (email, social, web, and paid) with cross-functional teams, keeping execution sharp and on-brand
- Draft blog posts, newsletter content, and social copy aligned with the product roadmap
- Support webinar planning and execution
- Conduct competitive analysis and monitor industry trends to inform positioning and messaging strategies
- Research and develop audience-specific messaging for different advisor segments (wirehouses, RIAs, independent advisors)
- Partner with compliance to ensure marketing materials meet regulatory requirements
- Act as a connector across marketing, sales, and product teams to keep projects on track and internal momentum strong
Requirements
- 3–5+ years of experience in a B2B marketing role (Product Marketing, Tech, or Wealth Management backgrounds are a plus).
- Exceptional writing and copy instincts, with the ability to translate technical concepts into crisp, benefit-led messaging.
- Comfortable working across CRM and marketing tools (HubSpot experience strongly preferred) and collaborating in modern project management workflows.
- Highly organized, detail-oriented, and deadline-driven — able to manage multiple workstreams without dropping balls.
Benefits
- Competitive comp package that rewards impact
- Work alongside some of the brightest minds in fintech
- Ground-floor opportunity at a fast-scaling startup
- Chart your own growth path as we expand
- Full health benefits + 401(k) matching & Roth IRA options
- Unlimited PTO
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