Marketing Specialist producing strategic content and amplifying digital channels for brand visibility and market authority. Collaborating with multidisciplinary teams to drive results.
FT
Hybrid Tracking Lead – Data Architecture
Posted 3 months ago
About the role
- Senior Leader managing tracking architecture for marketing data at FCamara. Leading performance team and ensuring data measurement reliability across over 120 acquisition channels.
Responsibilities
- Lead the overall GTM Web, GTM Server (sGTM), and measurement stack strategy.
- Design and manage integrations between Web and Server environments, ensuring data accuracy and consistency.
- Implement, review, and monitor tags, triggers, variables, and complex tracking structures.
- Ensure compliance with privacy best practices and data governance.
- Integrate and maintain connectivity between Facebook Ads / Meta Ads, Google Ads, TikTok Ads, Meta APIs, and internal and external APIs.
- Deploy and monitor pipelines between sGTM and internal tools.
- Operate with internal servers dedicated to server-side tracking.
- Operate and guide workflows in N8N (low-code).
- Manipulate and query data in PostgreSQL.
- Serve as a focal point for advanced troubleshooting.
- Support approximately 20 traffic managers with technical insights and continuous improvements.
Requirements
- Strong experience with Google Tag Manager Web and Server.
- Experience with acquisition architectures, funnels, and tracking for digital marketing.
- Proficiency in integrations between media platforms (Meta, Google, TikTok).
- Experience with N8N, internal servers, and low-code automations.
- Knowledge of PostgreSQL and databases.
- Strong analytical skills and ability to solve complex problems.
- Experience with large-scale traffic operations or high data volumes.
- Experience in team management or technical leadership (desired).
- Knowledge of privacy regulations (LGPD) and data best practices (desired).
- Familiarity with JavaScript, REST APIs, and JSON (desired).
- Experience with event orchestration tools (desired).
Benefits
- Position also open to candidates with disabilities.
Job title
Job type
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Not specified
Degree requirement
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