Marketing Channel Specialist responsible for driving regional marketing performance for consumer electronics and gaming products. Collaborating with teams across Eastern Europe and executing innovative marketing strategies for product launches and promotions.
About the role
- Senior Partner Marketing Manager at Emburse managing strategic relationships and marketing campaigns to drive partner-sourced pipeline in Canada.
Responsibilities
- Develop and manage strategic relationships with key partners to plan and execute co-marketing campaigns that generate partner-sourced pipeline for sales teams
- Serve as the primary point of contact for partner marketing initiatives, building strong relationships with stakeholders across multiple levels
- Plan and execute logistics and tactics for large tradeshows and smaller regional or bespoke events
- Create and deploy integrated, multi-channel marketing campaigns (short- and long-term) aligned to segment needs in collaboration with sales leadership
- Write and optimize compelling marketing copy for email, webinars, and related programs to drive audience engagement
- Manage the marketing calendar, including campaign planning, internal communications, and reporting on program performance
- Monitor, analyze, and continuously optimize partner marketing strategies based on performance data and market trends
- Oversee budget for partner marketing activities and support additional responsibilities as needed
Requirements
- Bachelor’s degree (or equivalent work experience); degree in Marketing, Business, or a related field preferred
- Minimum of 5+ years of experience in a B2B SaaS environment in a revenue-generating role
- Proven ability to develop, execute, and optimize omni-channel marketing campaigns that drive measurable results
- Strong analytical skills with experience managing budgets and interpreting performance reporting and data insights
- Excellent written and verbal communication skills, including editing and proofreading for high-quality marketing content
- Proficiency with Google Workspace and/or Microsoft Office Suite (Word, Excel, PowerPoint)
- Hands-on experience with marketing automation platforms and CRM systems, including Salesforce
- Strong organizational and planning skills, with experience using tools such as Google Analytics to track and measure campaign performance
Benefits
- Competitive pay
- Flexible work
- Inclusive and collaborative environment
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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