Product Marketing Manager at Zego driving positioning and messaging for diverse insurance offerings. Leading cross - functional launches and ensuring impactful communication of product benefits.
About the role
- Product GTM Manager at Paysafe crafting product strategies and positioning for go-to-market success. Facilitating collaboration across teams to drive product commercialization and market impact.
Responsibilities
- Develop and execute comprehensive product marketing strategies across Paysafe’s portfolio of products, aligned to business objectives and target customer segments.
- Lead the go-to-market strategy for new product launches and major product updates, ensuring effective positioning, messaging, sales enablement, and adoption.
- Create clear, compelling product positioning and messaging that differentiates Paysafe in the market, translating technical features into customer-focused value propositions and benefits.
- Coordinate activities across Product, Commercialization, Sales Enablement, Marketing, and other stakeholders to ensure products are brought to market efficiently and effectively.
- Partner closely with Product and Commercialization teams to support end-to-end commercialization planning, ensuring market readiness well in advance of go-live and proactively identifying gaps or risks.
- Identify competitive positioning and differentiation across target personas; conduct market research and competitive analysis to identify market opportunities and inform positioning, including contributing to accurate TAM, SAM, and SOM assessments.
- Develop and maintain Ideal Customer Profiles (ICPs) and buyer personas to guide messaging, targeting, and sales enablement strategies.
- Partner with Sales Enablement and Marketing to create and oversee high-quality product marketing and sales enablement assets—including sell sheets, pitch decks, presentations, videos, digital content, case studies, whitepapers, and product materials—that clearly articulate Paysafe’s technical advantages and business value.
- Execute the design and production of marketing materials using Adobe Creative Suite or other creative tools; hands-on design capability is required.
- Lead the development of product-focused content for Paysafe’s website, ensuring clarity, consistency, and accuracy in how products and value propositions are presented.
- Drive internal and external product communications, ensuring product updates are clearly and consistently communicated across customer-facing and internal channels.
- Collaborate with the Events team to plan and support product-centric conference sessions, demos, and presentations, ensuring strong product storytelling and execution.
- Analyze product performance and market feedback to optimize messaging, positioning, and creative execution over time.
- Act as a subject matter expert on assigned products, customer needs, and competitive landscape, identifying opportunities to win in the market.
Requirements
- Bachelor’s degree in a related field of study (business, marketing, etc.) or equivalent combination of relevant education and experience in lieu of degree, required.
- 3+ years of proven experience in role with similar responsibilities, required.
- Strong creative and design skills, with hands-on experience using Adobe Creative Suite (Photoshop, Illustrator, InDesign) or similar tools.
- Experience in the payments or fintech industry, preferred.
- Ability to balance strategic thinking with hands-on execution in a fast-paced, high-growth environment.
- Strong ability to collaborate cross-functionally with Product, Sales, Commercialization, and Marketing teams to achieve business objectives in a positive, team-driven environment.
- Excellent verbal, written, and presentation skills; highly organized, detail-oriented, solutions-focused, and able to operate independently.
- Professionalism in both routine and highly charged environments; adapt accordingly depending on situation and audience.
Benefits
- Flexible work schedule
- Professional development opportunities
Job title
Job type
Experience level
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Not specified
Degree requirement
Location requirements
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