Digital Lifecycle Marketing Manager focusing on paid media and email nurture program optimization. Collaborating with teams to drive engagement and conversions for marketing efforts.
About the role
- Marketing Manager central to executing Each & Every brand's marketing strategies and product launches across various channels. Responsible for collaboration with teams and managing details for impactful brand moments.
Responsibilities
- Support with product marketing development, including concept briefs, naming, trademark coordination and artwork review
- Own GTM planning and launch execution across channels in partnership with creative, sales, ecommerce, PR, and social teams
- Ensure product storytelling is clear, compelling, and aligned with brand positioning, helping to shape brand copy and GTM execution across all channels (including touch points such as email, collateral and social)
- Support shoot production needs including props, product logistics, on-set coordination and campaign toolkit delivery
- Drive creative and strategic alignment for brand moments, campaigns, and seasonal activations
- Support 360° planning for key moments including holidays and special drops
- Assist in production and execution of brand activations, events, and experiential moments
- Act as the day-to-day point of contact for key agency partners across creative, marketing, PR, and social
- Manage timelines, deliverables, and approvals to keep projects moving forward
- Partner closely with internal teams to ensure seamless execution across touchpoints
- Manage partnerships, seeding, gifting, and mailer initiatives to expand brand reach with key target audiences
- Oversee ShopMy and community gifting efforts
- Support community event ideation and execution (IRL and digital)
- Serve as a secondary support for digital community management and content as needed
- Own and manage monthly marketing calendars (real-time updates) and brand planning tools
- Orchestrate recap decks, GTM presentations, and internal reporting
- Monitor trends and competitive activity within beauty, clean/natural and key product categories
- Support content ideation, production, and trend monitoring (with a strong pulse on TikTok and emerging platforms)
- Assist with giveaways, gifting initiatives, and content amplification opportunities
- Help manage broadcast channels (Instagram, Facebook) and contribute to platform strategy
- Responsible for managing and overseeing Marketing Intern with responsibilities including but not limited to: product closet and inventory checks, product logistics, deliveries, and brand-related office needs, shoot production needs & coordination, event execution & logistics, maintaining bulletin board and in-office brand moments
Requirements
- Minimum 4-5 years of professional Marketing experience
- Experience in Beauty industry strongly preferred; passion for the industry is a must
- Detailed, thorough + organized
- Ability to synthesize data to drive business decisions
- Comfortable driving deadlines and holding people accountable
- Creative problem solving expertise
- Self-starter able to adapt quickly to changes in priorities and multi-task multiple projects.
- Able to prioritize and manage time effectively, and to balance competing priorities in a very fast-paced environment.
- Strong communication skills and extraordinary collaborative team spirit with ability to navigate internal and external partners
- Professional and diplomatic style with a positive manner and a ‘can do’ attitude.
- Based in NYC
- Permanently authorized to work in the United States without the need for current or future sponsorship from employer
Benefits
- __**BENEFITS: **__
- 15 days PTO + 5 sick days per year
- 13 annual Company holidays
- Health insurance
- Dental insurance
- Vision insurance
- Life insurance ($25,000 policy, free to employees)
- Commuter benefits (Transit + Parking FSA)
- Health care FSA
- Dependent care FSA
- 401(k) retirement savings plan, with up to 4.0% company match with no vesting period (after 1 month eligibility waiting period)
- 16-weeks 100% paid parental leave for birth mothers and adoptive parents, 8-weeks 100% paid parental leave for all other parents
- $40/month phone stipend
- Adoption & Surrogacy Support, $10,000/event reimbursement with $40,000 lifetime cap
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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