Gerente Comercial leading sales efforts for FIDC financial products at LAW. Responsible for strategies to develop and retain PJ clients in the region.
About the role
- Marketing Production Specialist executing outbound CRM campaigns on the Fan Engagement team for a leading sports league. Collaborating cross-organizationally to optimize fan engagement strategies.
Responsibilities
- Manage and execute the marketing campaign process from initial request submission to deployment with a focus on outbound marketing channels (e.g., email, SMS, push).
- Audience segmentation & execution
- QA of touchpoints, personalization elements, any dynamic content, etc..
- Campaign build and deployment
- Drive product, contact and creative strategies to develop and implement large scale CRM campaigns optimized using machine learning, predictive modeling, and personalized content.
- Design and implement A/B and multivariate tests that yield continuous improvements to our fan strategies and lift conversion rates.
- Optimize lifecycle CRM campaigns (e.g., onboarding, reactivation) using insights and analytics along with automation tools to increase fan LTV.
- Extracting key insights and learnings for future optimization and template efficiency.
- Collaborate with internal stakeholders, partners, and vendors to build the most effective campaign strategies to meet performance targets.
Requirements
- Bachelor’s degree with at least 3-5 years of similar or relevant work experience.
- Experience with CRM tools (Epsilon PeopleCloud Messaging, Movable Ink, Attentive preferred).
- Prior working knowledge of enterprise level marketing automation platforms (Adobe tools such as AEP, AJO, CJA, Campaign, Marketo, etc. strongly preferred but, others such as SFMC will be considered).
- HTML editing and working knowledge required to be able to make edits to templates
- Deep understanding of channel KPIs, metrics, and reporting.
- Proficience in Photoshop.
- Ability to work independently and as a team player to find ways to uncover opportunities
- Strong communication skills
- Strong project and time management skills with high standards of accuracy and organization
- Ability to keep up with a fast-paced production schedule that has a fluctuating level of workload throughout the calendar year.
- Proven ability to collaborate & manage dependencies on other team members that are supporting the launch of a campaign
- Passion for innovation and solving difficult challenges
- Passion for sports is a plus
Benefits
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
- Professional development
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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